Job Description

Job description :Job Profile : Digital Marketing SpecilaistExperience : 1-3Location : BangaloreResponsibilities :- Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.- Create and manage link-building and content marketing strategies.- Develop and maintain a social media presence.- Develop engaging online content including blog articles, videos, graphics, and ads; monitor and analyze content click-through rates.- Forecast marketing campaign growth and return on investment (ROI) and report these to leadership.- Manage and write copy for email and social media marketing campaigns, among others.- Use Google Analytics, Google AdWords, and other relevant digital marketing tools.- Devise new ways of driving traffic to the company website/s. Regularly maintain and update the user journey on the website as required.- Develop projects, including delegating tasks, adhering closely to deadlines and budgets, and developing and revising ideas.- Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns, and update current campaigns.Required Skills : - Strong Knowledge in managing SEO/SEM, email, social media, and/or display advertising campaigns.- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).- Strong knowledge in setting up and optimizing Google AdWords campaigns.- Good Knowledge of A/B testing and multivariate experiments.- Strong knowledge of ad serving tools (e.g., DART, Atlas).- Strong Knowledge in optimizing landing pages and user funnels.- Must have Google Analytics certification.- Strong knowledge with marketing automation tools (e.g., HubSpot, Marketo).- Knowledge of HTML, CSS, and JavaScript- Familiarity with Adobe Creative Suite (Photoshop, Illustrator)- Good at Content Development and Presentations- presentations is Must- Good at Graphics Designs- Knowledge and Experience preferableJob Types : Full-time, PermanentPay : 20,000.00 - 30,000.00 per monthBenefits :- Paid sick time- Paid time offSchedule : Day shift- Monday to FridaySupplemental pay types : - Overtime pay- Performance bonusEducation : Bachelor\'s (Preferred)Experience :- Digital marketing : 1 year (Preferred)Total work : 1 year (Preferred)Work Location : In person (ref:updazz.com)

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