Roles & Responsibilities :- Managing and executing various on-ground brand engagement and activation campaigns which are in sync with the brand messaging for various Ganesh Grains product.- Conceptualizing and executing BTL activity, such as- Sales Promotions & sampling, brand merchandising design and execution etc in GT and MT.- Working with design agency to execute BAU BTL activities - collateral, sales promotion collateral etc.- Distributor/Wholesaler Engagement - getting onground feedback from GT and MT retail, using this feedback to devise appropriate BTL campaigns.- Vendor Management.- Building a network of reliable and proactive activation execution agencies who would implement activation plans. (ref:updazz.com)
updazz .com
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