Job Description

Key Responsibilities :Brand Strategy :- Develop and implement comprehensive brand strategies to increase brand awareness and loyalty.- Ensure brand consistency across all marketing and communication materials.- Monitor and analyze market trends and competitors to inform branding efforts.Communication Management :- Develop and manage internal and external communication plans, including press releases, newsletters, and social media content.- Serve as the primary point of contact for media relations, managing press inquiries, and securing media coverage.- Oversee the creation of compelling content for various communication platforms, including websites, blogs, and social media.Campaign Management :- Plan, execute, and manage branding campaigns, ensuring alignment with company goals and objectives.- Collaborate with the marketing team to create integrated marketing campaigns that promote brand messages effectively.- Measure and report on the performance of communication campaigns, using data to refine strategies.Team Leadership : - Lead and mentor a team of communication professionals, providing guidance and support to achieve departmental goals.- Foster a collaborative environment that encourages creativity and innovation in branding and communication efforts.Qualifications :- Education : Bachelor\'s degree in Marketing, Communications, Public Relations, or a related field. A Master\'s degree is a plus.- Experience : 5+ years of experience in brand management, communications, or a related role, with a proven track record of successful brand campaigns.Skills :- Strong understanding of branding principles and communication strategies.- Excellent written and verbal communication skills.- Proficiency in digital marketing and social media platforms.- Strong project management skills with the ability to manage multiple projects simultaneously.- Leadership skills with the ability to inspire and motivate a team. (ref:updazz.com)

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