Job Description

The creative marketing manager will play a critical role in driving the ad performance for our games. As a creative marketing manager your work will bring our digital marketing app campaigns to life & you will be responsible for strategizing and conceptualizing innovative creatives (videos & statics) from start to finish.

Roles & Responsibilities -

- Work on the conceptualization and execution of creatives for our mobile games

- Write creative briefs to define the concepts and get winning video & static creatives developed

- Develop relatable storytelling on narratives for animatic video ads/UGC video ads to reach new audiences

- Communicate concepts to a highly motivated team of motion graphic animators and marketing graphic artists

- Analyze performance marketing data and translate insights into hypotheses to test with new ads for improved ROI

- Strong research skills to leverage creative trends & execute a plan to get improved assets developed for better results.

Requirements:

- 2-4 years of proven experience in handling a similar creative role (gaming experience will be an added advantage) or 2 years of working experience with Marketing/Creative/Advertising agency is preferable

- Internet brand experience is a must

- Hand-on experience in copywriting, creating ads or dynamic or static branded content

- Bachelor\'s degree or equivalent experience in Advertising, Marketing, Business, etc.

- Good understanding of what works and what doesn\'t in digital marketing creatives

- Passionate about digital content & mobile gaming

- Familiarity with social media platforms esp TikTok and Instagram & trends in social media

- Must have strong writing skills & excellent communication skills.

- Prior experience of working with motion graphic artists or animators is a plus

- Attention to detail, strong creative aesthetics & project management skills.

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