Job Description

Do you obsess over branding, storytelling, and making a brand unmissable? Are you the kind of person who spots a trend before it goes viral? Do you believe that great content isn't just creative, but strategic and data-driven?If yes, welcome to Furrl-where we're not just launching a brand; we're building a culture. Location: HSR Layout, BangaloreWhy You Should Join Us:- Shape the voice of a high-growth brand-own our brand positioning, storytelling, and content strategy from the ground up.- Blend creativity with data-driven decision-making-analyze market trends and craft campaigns that truly connect.- Own high-impact projects in an early-stage startup-your ideas will directly shape the brand's identity.- Be part of a high-energy, trend-savvy team that thrives on fresh ideas and bold moves.Responsibilities:Brand Strategy & Positioning- Create a strong, differentiated brand voice & identity that connects deeply with Gen Z & Millennials.- Ensure brand consistency across social media, app, website, partnerships, and marketing campaigns.- Track brand perception, consumer sentiment, and competitor moves-then use insights to refine our approach.Content & Social Media Strategy- Lead end-to-end content planning-from content pillars to execution, ensuring every piece aligns with brand positioning.- Develop a high-impact social media strategy to grow our audience and deepen engagement.Influencer & Community Marketing- Build and execute influencer collaborations to amplify brand reach and credibility.- Own the creator partnership strategy-identify, onboard, and nurture relationships with trendsetters.Data, Insights & Experimentation- Use market research and audience insights to shape content, campaigns, and brand decisions.- Monitor trends in the D2C, social media, and digital marketing space to keep Furrl ahead of the curve.Consumer Engagement & Growth- Craft compelling customer communication strategies to increase retention and brand loyalty.- Work closely with the Growth team on brand collaborations, partnerships, and viral marketing strategies.What We're Looking For- 1-5 years of experience in brand marketing, content strategy, or influencer marketing in a consumer-driven business (D2C experience is a plus!).- Experience in social media strategy, campaign planning, and content execution.- Strong understanding of brand positioning, storytelling, and audience psychology. (ref:updazz.com)

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