Job Description

Job description

Position: Full-Funnel Growth Marketer

Reports to: Head of Growth / CMO / CEO

Location: Bengaluru (Ulsoor Lake, Nr. MG Road)

Employment Type: Full-time

About Us

At Decode Age, we are committed to creating a thriving ecosystem of health, wellness, and longevity solutions. Our focus on quality, innovation, and research-driven products makes us a pioneer in the longevity industry. We believe in extending healthy lifespans, and we are looking for a Full-Funnel Growth Marketer who can drive this vision forward by creating cohesive strategies across acquisition, retention, and revenue optimisation.

Explore our journey and see how you can be part of it at .

Role Overview

The Full-Funnel Growth Marketer will oversee and integrate strategies across all funnel stagesacquisition, retention, and revenue optimisation. Acting as a critical bridge between these stages, this role ensures a seamless and cohesive growth approach. You will develop and execute growth experiments, manage customer programs, and drive data-driven decision-making to enhance our growth potential.

Key Responsibilities

• Growth Experiments: Design and implement growth experiments across acquisition channels (e.g., paid media, conversion rate optimisation) and retention strategies (e.g., email, SMS).
• Customer Programs: Create and manage referral and loyalty programs to drive customer acquisition, engagement, and lifetime value.
• Revenue Optimisation: Lead experiments to increase average order value (AOV) and revenue per customer, working closely with CRO and performance marketing teams to optimise pricing, upsells, and bundling.
• Metrics Tracking & Analysis: Monitor and analyse key metrics across the funnel to enable data-driven decision-making and optimisation across acquisition, retention, and revenue efforts.
• Cross-Functional Collaboration: Work closely with acquisition and retention teams to ensure goal alignment and share insights, creating a seamless growth strategy across all customer touchpoints.

Skills & Experience

• Experience: 3+ years of experience in growth marketing, with a proven track record in both acquisition and retention marketing, ideally within an eCommerce or DTC brand. (Avoid applying if you have major experience with SAAS Company)
• Technical Skills: Proficiency in data analysis and digital marketing tools (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud, Webengage) to set up experiments, analyse data, and optimise campaigns.
• Customer-Centric Approach: Strong understanding of customer journeys and experience in building and managing referral and loyalty programs.
• Analytical Mindset: Data-driven with a strong ability to analyse metrics and use insights to make strategic decisions.
• Collaboration & Communication: Excellent communication skills to work effectively with cross-functional teams and align goals across departments.
• Experimentation Expertise: Demonstrated ability to conduct A/B tests, multivariate experiments, and track outcomes for continuous improvement.

Why Join Decode Age?

At Decode Age, we offer more than just a job--we offer a chance to be part of a revolution in healthy ageing. Here's why you should join us:

• Innovative Environment: Work in a cutting-edge industry that values creativity and innovation, with a team that encourages challenging the status quo.
• Growth Opportunities: Enjoy access to continuous learning and career advancement opportunities.
• Collaborative Culture: Work alongside a passionate, dedicated team focused on making a positive impact in people's lives.
• Purpose-Driven Work: Join a company that's redefining healthy ageing and be part of a movement that's making a lasting impact.
• Great Perks and Benefits: Competitive salary, comprehensive health benefits, and a dynamic, supportive work environment.

For more information about our culture and perks, please visit our careers page.

Role: Digital Marketing - Other

Industry Type: Biotechnology

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital MarketingEducation

PG: MBA/PGDM in Any Specialization, Any Postgraduate

Job Type: Full-time

Work Location: In person