Job Description

Job Title: Freelance Marketing Expert (Real Estate)

Job Location: Remote (or specify location if required)
Department: Marketing/Sales
Contract Type: Freelance/Contract
Reporting to: Marketing Manager/Real Estate Team Lead

### Job Summary:

We are looking for a highly skilled Freelance Marketing Expert to help drive the marketing efforts for our real estate business. As a freelance professional, you will be responsible for creating and executing digital marketing campaigns, improving brand visibility, and generating qualified leads for residential and commercial properties. This is a project-based role with the flexibility to work remotely and independently.

### Key Responsibilities:

- Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to increase brand visibility, lead generation, and engagement within the real estate sector.
- Social Media Marketing: Manage and grow the company's presence on major social media platforms (Facebook, Instagram, LinkedIn, etc.), creating content, running paid campaigns, and engaging with followers.
- SEO & SEM: Optimize the website for search engines (SEO) and manage paid advertising campaigns (Google Ads, Facebook Ads) to drive targeted traffic and increase property inquiries.
- Lead Generation: Create and execute strategies for generating high-quality leads through online channels, including landing pages, paid search ads, and email marketing campaigns.
- Content Creation: Develop engaging and informative content, including blog posts, newsletters, property listings, and email marketing copy. Ensure content aligns with SEO best practices.
- Email Marketing: Design and execute email campaigns targeting potential buyers, renters, and investors, providing them with valuable content and property information.
- Market Analysis: Conduct competitor analysis and stay updated on the latest trends in real estate marketing to ensure our campaigns remain innovative and effective.
- Brand Development: Ensure that all marketing materials (online and offline) align with the company's brand identity and messaging.
- Performance Analysis: Use analytics tools (Google Analytics, social media insights, etc.) to measure the success of marketing campaigns, optimize performance, and report results.
- Collaboration with Sales Team: Work closely with the sales team to ensure marketing efforts align with sales objectives, and provide them with necessary marketing assets to close deals.

### Required Skills and Qualifications:

- Experience: Minimum 0 to 3+ years of experience in digital marketing, with a focus on the real estate industry (preferred but not mandatory).
- Digital Marketing Knowledge: Strong understanding of digital marketing channels, including SEO, SEM, PPC, content marketing, social media marketing, and email marketing.
- Social Media Expertise: Proven experience in managing real estate social media profiles and running successful paid ad campaigns.
- Creative Skills: Ability to create compelling and creative marketing content, including ads, social media posts, and property descriptions.
- Lead Generation & CRM Tools: Experience with lead generation tools, CRM systems (e.g., HubSpot, Salesforce), and lead nurturing strategies.
- Analytics & Reporting: Strong skills in analyzing data and adjusting strategies accordingly using tools like Google Analytics, Facebook Insights, and other marketing tools.
- Communication Skills: Excellent verbal and written communication skills, with the ability to tailor messaging to different target audiences.
- Tech-Savvy: Proficient with design tools (e.g., Canva, Adobe Creative Suite) and digital marketing platforms (Google Ads, Facebook Ads Manager, Mailchimp).
- Time Management: Ability to manage multiple projects and deadlines efficiently, working independently and with minimal supervision.

### Desired Traits:

- Proactive & Results-Oriented: A self-starter who takes the initiative to implement strategies and achieve measurable results.
- Detail-Oriented: A keen eye for detail to ensure that marketing campaigns and materials are accurate, compelling, and aligned with the company's objectives.
- Market Savvy: Deep understanding of the real estate market, trends, and customer behavior to create targeted marketing campaigns.
- Adaptability: Ability to pivot quickly and adapt marketing strategies in a dynamic real estate market.

### Compensation and Benefits:

- Payment Structure: Project-based or hourly rate (define structure clearly based on your preference).
- Performance-Based Compensation: Potential for bonuses based on lead generation, conversion rates, or campaign success.
- Flexibility: Work remotely, set your own schedule, and collaborate with a dynamic team.
- Opportunity for Ongoing Work: Potential for ongoing projects based on performance and future real estate marketing needs.

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How to Apply:

Please send your updated resume, portfolio (if applicable), and a brief cover letter detailing your experience with real estate marketing and your approach to lead generation. Include your hourly rate or project fee and availability to [email address].

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### Important Notes:

- Freelancers should have their own equipment (computer, internet connection, etc.) to perform their duties.
- Strong communication and regular updates are expected to ensure smooth project collaboration.
- You must be comfortable with working independently and meeting deadlines.

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Job Type: Freelance
Contract length: 70 months

Pay: ?9,531.26 - ?44,517.29 per month

Experience:

• total work: 1 year (Preferred)

Work Location: In person