Job Description

About Fitelo :We are Fitelo, your No.1 app for weight loss, diet planning, and better overall well-being. We\'re dedicated to giving you the very best of health and lifestyle from the comfort of your home or office. Every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better.Never settle for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We\'re a team of health care experts from doctors to dietitian\'s to fitness coaches helping people to achieve their fitness goals.About the role :We are seeking an experienced Dynamic Content Strategist to oversee and execute our content strategy focused on producing high value content that delivers break-through perspectives an research-based insights to drive engagement with clients and prospects across multiple market segments.Ideal candidate will have :- Graduate/Post Graduate Degree with relevant content experience.- Experience in consumer internet, B2C startups.- Proficiency in Microsoft Office, AP style, grammar and efficient writing.- Good analytical abilities to spot patterns and trends in content marketing data.- A learning and growth Mindset, Moreover She/He should be passionate about work.Specifically, this role will involve :- Exhaustive research to gain in-depth knowledge of all customer personas.- Collaboration with content management teams, creative teams, and writers to implement the strategy.- Overseeing writing style and tone for all content developed for Instagram/YT/Blogs/UGC.- Contribution to creative/content ideas for various social media properties.- Creation of specifications and content appropriate for the brand\'s customer personas.- Ensuring that the content strategy meets business objectives.- Strategizing and improving content delivery and promotion.- Analyzing current content inventory across sites and delivery models.- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.- Ensuring consistency across all content, from websites to social media channels and videos.- Conducting site audits, competitor assessments and best of breed strategic analysis in support of projects Review data and analytics to ensure the content is working as hard as it can. (ref:updazz.com)

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