Job Description

Required (must have) skills :- 2+ years of experience in Amazon/Flipkart PPC- Strong understanding of Amazon\'s/Flipkart advertising platform- Experience working with a variety of clients- Excellent analytical and problem-solving skills- Excellent written and verbal communication skills- Ability to work independently and as part of a team- Strong attention to detail :We are searching for a skilled marketplace expert (Amazon, Flipkart, Etc.) and paid search specialist to transform our marketing campaigns. In this role, you will be required to set up and manage Amazon/Flipkart PPC campaign with an objective to create campaigns that maximize online presence and conversions. To ensure success as a Amazon PPC specialist, you should be experienced in designing and managing Amazon PPC marketing campaigns for businesses.- A top-notch paid search specialist will be able to identify key target areas for the campaign, audience identification, demographic and geographic features of target audiences, etc.- Along with these responsibilities having attention to detail, a keen eye on Product health Parameters, Upkeep of all the listing in optimized state to aid conversion is an added benefit.- Here are some common responsibilities that might be included in a job description :- Set up, manage, and optimize sponsored product campaigns on Amazon/Flipkart.- Conduct keyword research and analysis to identify relevant terms and phrases for targeting.- Monitor and analyze campaign performance to identify areas for optimization and improvement.- Create and maintain detailed campaign reports and presentations.- Collaborate with cross-functional teams to develop and implement PPC strategies.- Analyzing, tracking, and improvising product performance, revenue, campaign performance, ACoS, daily ad spends, etc.- Stay up-to-date with Amazon\'s policies and guidelines for sponsored advertising.- Continuously test and experiment with different targeting, bidding, and ad copy strategies to drive performance.Requirements :- Proficiency with Amazon/Flipkart Advertising tools and platforms, including Amazon Advertising Console, Amazon Sponsored Products, and Amazon Marketing Services.- Knowledge of Amazon\'s search algorithms and ranking factors.- Experience with keyword research and analysis, including the use of tools such as Keyword Planner and Amazon\'s own keyword research tool.- Strong analytical skills, with the ability to analyze and interpret campaign data to identify trends, areas for optimization, and opportunities for improvement.- Strong written and verbal communication skills, with the ability to present findings and recommendations to cross-functional teams and stakeholders.- Familiarity with PPC best practices and the latest industry trends.- Experience with Excel or other spreadsheet software for data analysis and reporting.- Excellent communication and people skills.- Strong organizational and time-management abilities.- Creativity and commercial awareness.Required Qualification- Bachelor\'s degree in marketing, business, or a related field (ref:updazz.com)

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