- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimise spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams for website, campaign and other digital marketing materials - Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate (ref:updazz.com)
updazz .com
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