Job Description

Designation : Digital Marketing Manager Education : Minimum Graduate Experience : 3-4 years of relevant experience with excellent verbal & written English communication skills Annual Remuneration : Maximum up to Rupees 8,00,000/- depending on last salary drawn & relevant experienceKey Responsibility Areas :1. Strategy Development and Execution :- Develop and implement digital marketing strategies that align with the company\'s business goals.- Optimize and adjust strategies based on market trends, performance data, and industry changes.2. Campaign Management :- Plan, execute, and oversee digital marketing campaigns across various channels (e.g., SEO, PPC, social media, email).- Monitor campaign performance and make data-driven adjustments to maximize ROI.3. Content Management :- Develop and manage content strategies that engage the target audience and drive traffic.- Coordinate with content creators to ensure high-quality and relevant content is produced and published.4. Analytics and Reporting :- Track and analyze key performance metrics such as traffic, conversion rates, and ROI.- Prepare and present regular reports on campaign performance and digital marketing efforts.5. SEO and SEM :- Implement and manage SEO strategies to improve organic search rankings and visibility.- Manage SEM campaigns including keyword research, ad creation, and performance tracking.6. Social Media Management :- Oversee social media accounts and ensure they align with the brand\'s voice and objectives.- Develop and execute social media campaigns to increase engagement and followers.7. Lead Generation and Conversion :- Design and implement strategies to generate leads and convert them into customers.- Optimize lead funnels and user journeys to enhance conversion rates.8. Budget Management :- Manage digital marketing budgets effectively, ensuring optimal allocation and spending.- Monitor and control expenses related to digital marketing activities.9. Customer Relationship Management (CRM) :- Utilize CRM tools to manage and analyze customer interactions and data.- Develop strategies to improve customer engagement and retention.10. Collaboration and Communication :- Work closely with other departments (e.g., sales, product, design) to align marketing strategies with broader business objectives.- Communicate effectively with stakeholders and team members to ensure smooth execution of marketing initiatives.11. Innovation and Trends :- Stay updated on the latest digital marketing trends and technologies.- Incorporate innovative approaches and tools into digital marketing strategies.Job Location : Okhla Phase - III (On-Site)Note - Out-station travel, if required.Mandatory to clearly mention within the email body, your :- Current CTC :- Expected CTC :- Whether okay to join within 15-20 days : (ref:updazz.com)

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