- Driving and anchoring sales promotion activities for the Zone/Region
-Driving the team to achieve their respective sales targets
- Anchoring Promoting and Merchandising activities
- Supermarket activation, product activation, new launches management
-Competitor Analysis: Collecting competitor product details, feedback on their products
performance, marketing and promotional activities carried out by them
-Marketing and branding activities: Ensuring merchandising activities like displays, free samples,
on-the-spot demonstration, shelf spaces, special offers etc.
-Sales Orders and Stock Checks at Distributor/ Stockiest points to ensure continuous supply of
products in the Market
-Maintaining and tracking performance reports, beat planning, addition and deletion of outlets,
incentive calculation of SSMs, generating brand wise reports in terms of -Volume and Value
-Evaluating and planning based on the analysis and reports of the day. -Training the team to give
special focus to reach the weekly / Monthly / Quarterly Target
-Driving complete Distributor Automation in the Area / zone.
-Driving all distribution expansion targets.
-Responsible for facilitating the team to become data savvy.
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