Job Description

Title : Field Marketing Specialist Location : Gurgaon (Work from Office/open to relocate to Gurgaon) Skills :- Business Development Build/Run Campaign Understanding of Optical network & RSP. DWDM/ L0 control play /OTN / L2/L3 Telco & Large enterprise Why Ciena : We are big proponents of life-work integration and provide the flexibility and tools to make it a reality with remote work and potentially, part-time work. We believe an inclusive, diverse and barrier-free work environment makes for empowered and committed employees. We recognize the importance of well-being and offer programs and benefits to support and sustain the mental and physical health of our employees and their families and also offer a variety of paid family leave programs. We are committed to employee development, offering tuition reimbursement and a variety of in-house learning and mentorship opportunities. We know that financial security is important. We offer competitive salaries and incentive programs, RSU\'s (job level specific) and an employee share option purchase program. We realize time away to recharge is non-negotiable. We offer flexible paid time off! Great work deserves recognition. We have a robust recognition program, with ongoing and enhanced awards for exemplary performance. How You Will Contribute : This role, reports to the Director Field Marketing, India, and is responsible for executing marketing efforts across India and SARRC that delivers on the Sales and SE teams key opportunities as well as ensuring alignment with the overall corporate business objectives. Functions include building strong relationships with Sales and technical teams and leading Account Based Marketing activities that amplify the local sales teams\' strategy. Bring your experience both from a marketing and technology perspective to identify key focus areas that allow the country and account strategies to be impactful and create campaigns that drive demand and lead generation. Working in a matrix organization means you will need to coordinate and execute through corporate functions such as Events, Programs, Partners, and Analytics. Specific Responsibilities : Drive the local strategy in conjunction with the local Sales teams and India Marketing team. Identify focus areas/technologies for marketing activities and build out campaigns to support this. Leverage strategic product launches, PR, Digital, etc. to meet the local strategy - using all available resource such as video, blogs, digital, etc. Support and drive Partner marketing activities around demand generation and lead acquisition in line with the local Partner team Be the link between Sales and Marketing to ensure all teams are across the latest marketing efforts and campaigns and that Ciena\'s value proposition is clearly understood. Develop, build, and execute Account Based Marketing plans with local account teams for their top strategic accounts and partners. Provide key insights to the Global Programs team and Content Marketing Manager to lead and localize key marketing and partner collateral for India or SARRC wide campaigns. Build and execute a social/digital strategy in conjunction with Content Marketing and the local teams that delivers impactful, measurable outcomes Ensure the Global Comms team has the support and insights they need to execute on public relation activities, including by-lines, blogs, press releases, case studies that are linked to the regional and India strategy and by leveraging local Ciena India web page. Engage with the Global Events team to execute on local events. Build a market intelligence view of their region and derive insights to help increase and improve local marketing efforts by leveraging the work of the Global Analytics team. Support the India Marketing and Partner team in all other operational activities. What Does Ciena Expect of You Initiative - you\'re a self-starter who works with limited direction and is committed to delivering against aggressive deadlines. Agility - you are readily able to make key decisions and manage competing and ever-changing account priorities and largely driven by the software development process. Communication expertise - you have the ability to influence and tailor your message and ideas to the audience to ensure understanding and consensus. The flexibility to work independently and as part of a broader team - you thrive in a multi-disciplinary team environment, but are comfortable working independently as required. Relationship builder - with an ability to influence, you\'re able to get work done through others. A commitment to innovation - you keep abreast of the market and competitive developments and are always keen to formulate new ideas and problem solve. The Must Haves : 8+ years\' work experience in networking /Telecom industry. Exposure to Product/Portfolio Marketing beneficial Marketing degree or similar a plus Experience in driving marketing activities in a technology company including events, communications, PR, account-based marketing. Ability to analyse data and provide insights. Working with senior internal sales leaders Assets : Understanding of fiber optic transmission systems including DWDM, OTN, DXC, Control Plane. Understanding of routing and switching systems including L3, L2 equipment\'s, IP/Optical Convergence. Understanding of how Telcos/ICPs/Large enterprises consume technology and how Ciena can help drive revenue for them via Carrier Managed Services Proven interpersonal skills with a track record of achieving results through alignment of cross-functional and multi-divisional activities in a highly collaborative, team-oriented, and fast-paced environment. Strong project management, organization, planning and implementation skills for deadline driven activities. Ability and confidence to work in a virtual team, across cultures in a sales-oriented environment. Broad marketing experience and proven track record with experience in using social, online, and traditional marketing principles and techniques. Excellent written and verbal communication skills Highly organized and motivated Proficiency with Microsoft Office suite Self-starter, Confident, Flexible, able to handle multiple tasks with minimal supervision..

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