Job Description

Duties Of A Field Sales Executive

Field sales executives, also known as field sales representatives, are essential to most sales teams. They interact with customers, increase company revenue and market products, usually through various on-field sales approaches. Here are some of a field sales executive\'s responsibilities that are likely to be in the job description:

Apply different methods to improve sales and promote products

Field sales executives are responsible for selling and promoting products or services to new and existing customers. They use different methods, such as door-to-door sales, cold calling or event exhibitions, to make these sales. Sales executives usually have specific sales targets to achieve and an incentive-focused salary component that rewards them for attaining set targets.

Related: What Is Cold Calling? (Definition And Tips For Success)

Complete product-specific sales training

Depending on the business and strategic goals, companies may focus on selling specific products or services for particular durations or locations. This means that sales executives require comprehensive knowledge about the features, target audience, customer needs and local and territorial challenges relating to several products. Companies typically have product-specific training modules for executives to help them understand products better and ensure they provide accurate information to potential customers. It is generally necessary for sales executives to complete these training sessions and related assessments before liaising with customers.

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Perform product demonstrations

Many sales executives carry products with them to sell directly to customers. Some product categories, such as electronic devices, appliances or kitchen equipment, may require a practical demonstration to convey their benefits. These demonstrations are usually a part of the sales pitch and help convince potential customers of the product\'s value. Field sales executives perform live product demonstrations and answer customer questions about its features, usability and maintenance.

Related: Types Of Sales Executives And Their Responsibilities

Collect customer information

Field sales executives often collect customer contact information, such as their phone number, email and address. They usually do this when a new customer purchases a product or when gathering potential leads for marketing purposes. In addition, companies that conduct customer surveys often use their field sales representatives to obtain this data.

Related: What Is An Advertising Sales Executive? (With Job Duties)

Follow up with sales leads

Field sales executives follow up with customers interested in purchasing products or services. These executives usually allocate a specific time daily for this task, which they can do from the workplace or remotely. Sales executives also maintain positive relationships with existing customers and remind them to renew, maintain or upgrade their products.

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