Job Description

A Field Marketing Intern plays a vital role in supporting the marketing team by executing strategies that connect with the target audience directly in the field. Their tasks often involve planning, organizing, and participating in promotional activities or events to generate awareness, engage customers, and drive sales. Here are common job roles and responsibilities for a Field Marketing Intern:

Key Roles & Responsibilities:Event Support & Execution:

• Assist in planning and executing field marketing events such as trade shows, exhibitions, store activations, or promotional campaigns.
• Coordinate logistics, set up booths or kiosks, and ensure timely delivery of promotional materials.
• Represent the company at events, engaging with customers and gathering feedback.

Brand Promotion:

• Act as a brand ambassador, effectively communicating the company's value propositions to customers and partners.
• Distribute marketing collateral like flyers, brochures, and product samples during campaigns.

Customer Engagement:

• Interact with potential customers to demonstrate products or services.
• Collect customer insights, preferences, and feedback during field activities.

Market Research:

• Conduct surveys or collect data on competitors, market trends, and consumer behavior.
• Assist in identifying new target audiences and opportunities for local outreach.

Reporting & Analysis:

• Track and analyze the effectiveness of field marketing initiatives.
• Prepare post-event or campaign reports with metrics such as customer engagement, leads generated, and overall impact.

Team Collaboration:

• Coordinate with cross-functional teams, including sales, design, and digital marketing, to align on goals and strategies.
• Support the field marketing team with administrative tasks, such as scheduling or managing promotional inventories.

Other Responsibilities:

• Stay updated on the company's products, services, and promotional offers to answer customer queries effectively.
• Adhere to brand guidelines and ensure consistent representation across field activities.

Skills Required:

• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Organizational and multitasking abilities.
• Basic understanding of marketing principles.
• Creativity in engaging target audiences.
• Willingness to travel and work flexible hours.

Job Type: Part-time

Pay: Up to ?10,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Commission pay

Experience:

• Field sales: 1 year (Preferred)

Work Location: In person