Job Description

Key areas of delivery and impact
1. Driving secondary sales of partner stockiest & wholesale Distributors(DB)xe2x80x99s in the defined
state : Responsible for driving secondaries of partner and wholesale DBxe2x80x99s for the designated
states for product portfolio
2. Winning in Programmed Pharmacies: Enroll potential and partner pharmacies to surge the
visibility of our brand and influence shoppers to consider our products. Deliver differential
growth from these pharmacies
3. In Pharmacy Strategic Activations: Facilitate to implement below the line activations inside
pharmacies to drive shopper trials and conversions
4. Targeted D2R campaigns: Improve Stock weights and sell outs thru focused campaigns via
Retail Aggregators like Pharmarack/ Retalio to deliver market leading growths
5. New Product Placement: Speed to market in placing new products as per launch plan in
targeted cities and pharmacies
6. Partnership with Stockists: Engage with stockists to steer coordinated efforts to drive week,
month and quarter secondary plans. Conduct quarter meetings to cascade season plans and
outline expectations. Coach and leverage Stockists Sales Force &Telecallers to structure win-
win initiatives
7. Relationship with Retailer & Retailer employees: Effectively engage with retailer and their
employees to improve advocacy for product portfolio
Key Performance Metrics
xefx82xb7 Execution Metrics: Program store execution, audits, and sales tracking. Range Availability in
covered stores. Targeted campaigns execution measures
xefx82xb7 Sales Metrics: Targeted sales of partner & wholesale stockiest. NPD placement as per plan
for product portfolio
xefx82xb7 Productivity & efficiency KPI : Effective coverage, Bill-cuts, Total Lines, Driving WOA( width
of achievement ) and DOA ( depth of achievement) of program stores.
Required Qualification4-5 years in Sales (FMCG/OTC preferably)
Science Graduate(biology preferred)
(MBA will be an added advantage)
6 days working
Preferred Experience
Candidate with prior / current experience in OTC pharma.
Candidate from MNC and Top Indian pharma companies will have added advantage
*No Medical representatives or Doctor Detailing profiles
Reportees: 7-10 xe2x80x93Sales Officers /ISR (Interim Sales Representatives)
Reports to: SLM ( Second Line Manager)/Regional Manager

Ciel HR