Job Description

Job Overview :- This is a unique opportunity to join a successful SaaS organization that is well-positioned for its next growth phase, while learning valuable skills, gaining experience, and developing expertise.- The Marketing Coordinator helps execute dynamic cross-channel digital marketing strategies that generate leads, increase website traffic, increase brand awareness, improve customer retention, and drive new customer conversions. - The ideal candidate is creative, highly motivated, organized, data-driven, and a collaborative team player, who thrives in fast-paced environments. - The Marketing Coordinator supports the Director of Marketing's work with agencies, vendors, and technology partners to develop and implement innovative marketing and advertising solutions that deliver outstanding performance!- Reporting directly to the Director of Marketing, the Marketing Coordinator works closely with all departments, including sales, customer success, development, and operations.Responsibilities :- Works closely with marketing and the sales team to implement integrated strategies- Reports on performance and delivery against plan and objectives- Coordinates design, development, and production of sales collateral- Sets up and executes e-mail campaigns based on provided strategy- Sets up, executes, and oversees social media campaigns based on the provided strategy working with outside agencies and technology partners as needed- Sets up, executes and oversees marketing automation in HubSpot- Creating and developing basic wireframes for website UX/UI or in-platform changes to send to web and app developers- Sourcing specific data sets in Google Analytics and exporting to Microsoft Excel or Google Data Studios- Tests new website or in-app technology features in a staging environment pre-launch, ensuring accuracy- Uploading blogs to WordPress and improving website SEO through metadata edits- Coordinates vendor and partner projects, ensuring delivery and execution are on pace- Provides timely and accurate KPI reports for weekly meetings with the supervisor- Helps develop and proof sales and marketing materials by working with graphic designersRequired Education and Skills :- BS/BA degree; in Marketing, or Communication- SaaS product marketing preferred- Experience with WordPressHubSpot experience required; certification a plus- Google Analytics Certified or relevant expertise- Excellent Microsoft Excel skills- Excellent communication skills- Basic campaign strategy, planning and reporting experience- Strong computer skills including Excel, PowerPoint, Word, Slack and MS Outlook- Strong organizational skills; ability to manage multiple projects and meet deadlinesPreferred Experience :- Familiarity with Google Data Studios- Familiarity with audience segmentation- Coding experience is a plus- Google Adwords PPC campaign management experience is a plus- Digital marketing experience in programmatic, social, and/or search experience- Experience editing web and media content (ref:updazz.com)

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