Job Description

As a Facebook and Google Leads Generation Specialist at Doves Vacation, you will be responsible for developing and executing strategies to generate high-quality leads through Facebook and Google advertising platforms. Your role is crucial in expanding our customer base and increasing awareness of our holiday packages. Responsibilities: Campaign Planning and Execution: Develop, implement, and optimize lead generation campaigns on Facebook and Google Ads. Create compelling ad copies, visuals, and landing pages to maximize user engagement and conversion. Target Audience Identification: Define and refine target audiences based on demographics, interests, and behaviours. Utilize data and analytics to adjust targeting strategies for optimal performance. Ad Performance Analysis: Monitor and analyze the performance of Facebook and Google Ads campaigns. Provide regular reports and insights on key metrics, such as click-through rates, conversion rates, and cost per lead. A/B Testing: Conduct A/B testing on ad creatives, copy, and landing pages to optimize for lead generation. Implement data-driven decisions to improve campaign performance. Budget Management: Manage advertising budgets effectively to ensure maximum return on investment. Provide recommendations for budget adjustments based on campaign performance. Lead Nurturing: Implement strategies for lead nurturing and retargeting to guide leads through the sales funnel. Collaborate with the sales team to ensure a seamless transition from lead generation to conversion. Stay Updated on Industry Trends: Stay informed about industry trends, algorithm changes, and best practices in Facebook and Google advertising. Implement new features and strategies to stay ahead of the competition. Qualifications: Proven experience in Facebook and Google Ads, with a focus on lead generation. Strong understanding of audience targeting, ad creative optimization, and conversion tracking. Analytical mindset with the ability to interpret data and make data-driven decisions. Excellent communication and collaboration skills. Familiarity with CRM systems and lead management processes. Knowledge of the holiday/travel industry is a plus. How to Apply: Interested candidates should submit their resume, portfolio, and a cover letter outlining their relevant experience and design approach on the below contact. Siddhant Mohite 8424946333 [HIDDEN TEXT]

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