Job Description

Engagement Manager - Market Mix Modeling

Job Location: Gurgaon

Shift Timing: 1:00 PM IST 11:00 PM IST

Experience: 8+ years

- Our Marketing Analytics Practice is seeking an individual with excellent quantitative and analytical skills who can develop actionable quantitative models to help clients address their marketing challenges such as marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing.

What youll be doing:

- Leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients. Projects will include, but are not limited to, Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data

- Developing Time Series Models/POCs to address short term effects of marketing as well as the long term impact on brand and competitive position for our clients which will help them make smarter marketing decisions.

- Growing with the team, keeping pace of developments in relevant econometric theory to continually refine our methodology to offer our clients even better insights and more rigorous statistical analysis.

- Identifying set of tools/skillset required for performing MMM and set up training plans or pathways for data analytics team members

- Training and help team members to develop their skillset in different aspect of MMM which include data collection, data preparation, model development, model validation, interpretation, and insights

- Providing thought leadership in preparing RFPs, managing client discussions and communications, and building new partnerships

Must have:

- 8+ years of statistical modelling experience along with exposure to AI, ML, Python, Machine Learning, Analytical Techniques, Marketing Mix, Exploratory Data Analysis, Tableau, PowerBI

- Experienced in econometric and statistical analysis using big data sets.

- Masters or bachelors degree in mathematics, statistics, economics, econometrics, quantitative marketing analytics, or related fields.

- Well versed in regression techniques using panel data and time series data.

- Knowledge of data analytics concepts and experience of managing and analyzing campaign data

- Experienced a variety of data sources, and understand the strengths, weaknesses, limitations, potential pitfalls and errors in many marketing and economic databases.

- Committed to continuous learning and staying up to date with the latest technologies and trends

- Strong communication skills to be able to explain complex concepts to clients with good presentation and visualization skills

About Us:

EXL (NASDAQ:EXLS) is a leading operations management and analytics company that helps businesses enhance growth and profitability in the face of relentless competition and continuous disruption. Using our proprietary, award-winning Business EXLerator Framework, which integrates analytics, automation, benchmarking, BPO, consulting, industry best practices and technology platforms, we look deeper to help companies improve global operations, enhance data-driven insights, increase customer satisfaction, and manage risk and compliance. EXL serves the insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics industries. Headquartered in New York, New York, EXL has more than 24,000 professionals in locations throughout the United States, Europe, Asia (primarily India and Philippines), Latin America, Australia and South Africa.

EXL Analytics provides data-driven, action-oriented solutions to business problems through statistical data mining, cutting edge analytics techniques and a consultative approach. Leveraging proprietary methodology and best-of-breed technology, EXL Analytics takes an industry-specific approach to transform our clients decision making and embed analytics more deeply into their business processes. Our global footprint of nearly 2,000 data scientists and analysts assist client organizations with complex risk minimization methods, advanced marketing, pricing and CRM strategies, internal cost analysis, and cost and resource optimization within the organization.

EXL Analytics serves the insurance, healthcare, banking, capital markets, utilities, retail and e-commerce, travel, transportation and logistics industries.

Please visit www.exlservice.com for more information about EXL Analytics

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