Job Description

The Social Media Marketing Executive will be responsible for developing and executing social media strategies, managing online communities, and driving brand engagement across various platforms. With 3-5 years of experience in social media marketing and community management, you will leverage your expertise to enhance our social media presence, build relationships with our audience, and contribute to the overall success of our marketing initiatives.Key Responsibilities :- Social Media Strategy : Develop and implement social media strategies to increase brand awareness, drive engagement, and support business goals. Create strategies for different platforms including LinkedIn, Twitter, Facebook, Instagram, and emerging platforms.- Content Creation & Management : Create and curate engaging content that resonates with our target audience. Manage content calendars, schedule posts, and ensure timely and consistent communication.- Community Engagement : Grow and manage online communities, respond to comments and messages, and engage with followers to build relationships and encourage brand loyalty.- Campaign Execution : Plan and execute social media campaigns, including promotions, contests, and paid advertising. Monitor and optimize campaign performance to achieve desired outcomes.- Analytics & Reporting : Track, analyze, and report on social media metrics and KPIs. Use insights to refine strategies and improve performance. Prepare regular reports on social media activities and outcomes.- Trend Analysis : Stay up-to-date with the latest social media trends, tools, and best practices. Implement new tactics to enhance social media presence and engagement.- Cross-Functional Collaboration : Work closely with marketing, sales, and product teams to ensure alignment on messaging and initiatives. Collaborate on content development and promotional activities.- Community Building : Engage with influencers, partners, and thought leaders in the SaaS and Web3.0 communities. Represent the brand at relevant industry events and online forums.Must-Have Qualifications :- Experience : 1.5 - 3 years of experience in social media marketing with a focus on community management.- Industry Experience : Proven experience working in a SaaS-based organization is required. Familiarity with SaaS marketing and community dynamics is essential.- Platform Expertise : Demonstrated expertise in managing social media platforms (LinkedIn, Twitter, Facebook, Instagram) and understanding of social media tools and analytics.- Communication Skills : Excellent written and verbal communication skills with the ability to create compelling content and engage with diverse audiences.- Analytical Skills : Strong analytical skills with experience in tracking and interpreting social media metrics and KPIs.- Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.Good-to-Have Qualifications :- Web3.0 Industry Experience : Experience or interest in the Web3.0 industry, including blockchain, decentralized technologies, or cryptocurrency, is a plus.- Technical Skills : Knowledge of social media advertising platforms, SEO best practices, and content management systems (CMS) is advantageous.- Design Skills : Basic graphic design skills or experience with tools such as Adobe Creative Suite or Canva is a plus.Why Join Us?- Innovative Environment : Be part of a forward-thinking company that embraces innovation and technology.- Career Growth : Opportunities for professional development and career advancement.- Collaborative Culture : Work in a supportive and collaborative team environment. (ref:updazz.com)

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