Job Description

- Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.- Conduct keyword research to identify relevant and high-performing keywords for content optimization.- Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.- Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.- Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.- Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.- Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.- Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.- Analyze competitors\' SEO strategies and identify opportunities to stay ahead in organic search rankings.- Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.- Creating and planning a variety of PPC campaigns across a range of digital channels- Overseeing existing campaigns and making recommendations on how to optimise them- Analysing trends and making data-driven decisions- Writing engaging copy for adverts- Proofreading- Making creative suggestions for advert templates- Account management of clients- Relationship building and business development- Producing detailed analysis and reports of campaigns- Presenting data and reports to a range of audiences. (ref:updazz.com)

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