Job Description

Department: MarketingReports To: Chief Operation OfficerJob Type: Full-TimePosition Overview :We are looking for a PPC Executive to manage and optimize our Pay-Per-Click (PPC) advertising campaigns. The ideal candidate will have a proven track record of success in creating and implementing effective PPC strategies to drive traffic and generate leads or sales. The PPC Executive will play a crucial role in maximizing the return on investment (ROI) from our digital advertising efforts.Responsibilities :- Develop and implement comprehensive PPC strategies to achieve business goals.- Conduct keyword research, competitor analysis, and market trends to optimize campaign performance.- Collaborate with cross-functional teams to align PPC efforts with overall marketing objectives.- Create and manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).- Perform ad copywriting, A/B testing, and landing page optimization for maximum effectiveness.- Monitor and analyze campaign performance metrics, making data-driven adjustments as needed.- Set, monitor, and manage advertising budgets to ensure efficient allocation of resources.- Track and report on key performance indicators (KPIs) to demonstrate the impact of PPC campaigns.- Generate regular reports on campaign performance, providing insights and recommendations.- Utilize analytics tools to assess user behavior and identify opportunities for improvement.- Stay abreast of industry trends, best practices, and emerging technologies in the PPC space.- Recommend and implement new strategies and features to enhance campaign performance.Requirements :- Minimum 3+ years of experience in PPC - Pay Per Click.- Proficiency in Analytics tools like Google Analytics.- Bachelor's degree in Marketing, Advertising, or a related field.- Proven experience as a PPC Executive or in a similar role.- In-depth knowledge of PPC platforms, including Google Ads and Bing Ads.- Strong analytical skills with the ability to interpret data and make actionable recommendations.- Excellent communication and collaboration skills.- Certification in Google Ads or other relevant platforms is a plus.What We Offer :- Competitive salary and benefits package.- Opportunities for professional growth and development.- A collaborative and innovative work environment. (ref:updazz.com)

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