Job Description

-Flexible working options-Fantastic work culture-Work alongside & learn from best in class talentOur client is looking for Marketing executiveThe JobYou will be responsible for :- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.- Translating brand strategy into brand plan and go-to-market strategy.- Planning and execution of communications and media actions across offline, online and social media.- Participating in product development, pricing and supporting new product launches.- Guiding the Advertising & Promotion budget.- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.- Creating and managing all marketing material and collateral in line with brand direction.- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.- Tracking effectiveness of various campaigns and course correcting as required.- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.- Leading the planning and implementation of PR and initiatives related to the brand.- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.- Using customer insights to construct effective CRM campaigns.- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).- Planning and executing viral marketing campaigns across a range of social media platforms.Ideal Candidate :- You have at least 1 year experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Consumer and Professional Services industry.- Experience within would be a strong advantage.- You pay strong attention to detail and deliver work that is of a high standard- You enjoy finding creative solutions to problems- You are a strong networker & relationship builde (ref:updazz.com)

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