Job Description

Responsibilities

• Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;
• Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
• Monitor, analyse and report campaign performance results against targets set by the business;
• Reports to the Marketing Manager and works closely with him to align plans to the businessxe2x80x99s goals, direction and objectives;
• Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
• Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of xe2x80x9cbuzzxe2x80x9d around the brand;
• Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space;
• Assist to develop efficient and intuitive marketing strategies
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer and merchant trends and behaviours
• Organise offline events such as workshops or focus groups for customer and merchant research
• Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)
• Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Assist with any ad-hoc day to day tasks as required by the team

Desired Skills & Experience

• Bachelorxe2x80x99s degree in Marketing or related discipline.
• Experience within the airline, travel distribution or hospitality industries or similar consumer goods business is ideal but not necessary.
• A passionate and creative go-getter with the ability to work independently with little supervision.
• A commercial thinker with a keen sense of market & consumer trends.
• Excellent analytical skills and ability to understand business financials.
• Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention.
• Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines.
• A love for travel, and a keen understanding of different cultures.
• Ability and willingness to work across different time zones.
• Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties;

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

AirAsia