- Develop and implement BTL and ATL strategies to drive growth in Chennai- Identify and execute creative and innovative marketing campaigns to increase brand awareness and customer acquisition- Coordinate with agencies and vendors for the production of marketing collaterals, including print, outdoor, and radio ads- Collaborate with cross-functional teams, such as sales, product, and customer service, to ensure alignment of marketing initiatives with business objectives- Monitor and analyze the effectiveness of marketing campaigns and adjust strategies accordingly- Manage the marketing budget and ensure efficient allocation of resources- Develop relationships with local media outlets and influencers to maximize exposure for the brand- Assist with digital marketing initiatives, including social media, email, and SEO, to complement offline efforts- Create engaging and persuasive copy for marketing materials, including ads, brochures, and website content- Ensure all marketing materials are consistent with the brand guidelines and messaging- Communicate progress and results to senior management and provide recommendations for future initiatives. (ref:updazz.com)
updazz .com
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