Overview:
We are looking for a motivated and detail-oriented Executive Influencer Marketing to join our dynamic team. This role involves supporting the influencer marketing process by managing influencer outreach, coordination, and reporting. Key Responsibilities: • Influencer Database Management :
• Compile and maintain an up-to-date list of influencers, categorizing them by type (Mega, Micro, Macro) for effective outreach.
• Influencer Outreach :
• Reach out to identified influencers for potential collaboration on brand campaigns.
• Campaign Coordination :
• Assist in coordinating with influencers throughout the execution of campaigns, ensuring clear communication and adherence to timelines.
• Campaign Reporting :
• Prepare reports on campaign performance, capturing key metrics and insights for analysis.
• Market Research :
• Conduct research on influencers and social media platforms to identify trends and opportunities for collaboration.
• Relationship Management :
• Build and maintain positive relationships with influencers and vendors to facilitate smooth campaign execution.
• Competitive Analysis :
• Gather and analyze competitive commercial offers from influencers to inform negotiation strategies.
Qualifications:• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of experience in influencer marketing or digital marketing.
• Strong understanding of social media platforms and influencer dynamics.
• Excellent communication and interpersonal skills.
• Proficiency in data analysis and report generation.
• Ability to manage multiple tasks and work in a fast-paced environment.
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