Job Description

: Digital Marketing Executive - Home Textile Industry (Tamil Nadu)

Overview: We are seeking a dynamic and creative Digital Marketing Executive to join our team in the home textile industry based in Tamil Nadu. The ideal candidate will be passionate about digital marketing strategies and possess a strong understanding of the home textile market. This role offers an exciting opportunity to contribute to the growth of our brand through innovative digital campaigns and effective online presence.

Responsibilities:

• Digital Campaign Management:
• Plan and execute digital marketing campaigns to drive traffic, engagement, and leads.
• Utilize SEO, SEM, email marketing, social media, and display advertising campaigns effectively.
• Content Creation and Management:
• Develop engaging content for website, blog, social media, and online advertising.
• Coordinate with design and content teams to ensure brand consistency.
• Social Media Marketing:
• Manage and oversee social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Develop strategies to increase followers, engagement, and brand awareness.
• Analytics and Reporting:
• Measure and report performance of all digital marketing campaigns.
• Analyze key metrics and optimize strategies based on insights.
• Website Management:
• Optimize website content and user experience.
• Monitor and improve website performance and SEO rankings.
• Market Research:
• Stay updated with latest trends and best practices in online marketing and measurement.
• Conduct market research and competitor analysis to identify opportunities.
• Collaboration and Coordination:
• Work closely with sales and product teams to align digital marketing strategies with business goals.
• Coordinate with external agencies and vendors when necessary.

Requirements:

• Proven experience as a Digital Marketing Executive or similar role in the home textile industry.
• Solid knowledge of online marketing tools and best practices.
• Experience with SEO/SEM, Google Analytics, CRM software, and email marketing platforms.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills in Tamil and English.
• Degree in Marketing, Digital technologies or relevant field is a plus.

Benefits:

• Competitive salary based on experience and skills.
• Opportunity to work with a leading brand in the home textile industry.
• Room for growth and career advancement.
• Pleasant working environment and supportive team culture.

Location: Palladam,Tamil Nadu, India

Application Process: Interested candidates are encouraged to submit their resume and a cover letter highlighting their relevant experience and achievements in digital marketing within the home textile industry. We look forward to welcoming a proactive and innovative team member who is ready to make a significant impact on our digital marketing efforts.

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)
• total work: 3 years (Preferred)

Work Location: In person

Application Deadline: 26/07/2024
Expected Start Date: 20/07/2024