Job Description

We are looking for a "Sr. Digital Marketing Manager" who will devise and execute the overall digital strategy and the delivery team requirements for a number of businesses to allow the business to generate and sell leads, both internally and externally.Responsibilities- Managing end to end lead generation requirements and Solutioning- Analysis the need of the prospect and present a viable digital solution- Build, Manage and drive lead generation funnel/Pipeline- Creating strategy to drive traffic and generate sale- Identifying, establishing, and optimizing growth channels in order to increase revenue- Proposing new initiatives to attract prospects and convert leads, as well as experimenting with new methods to capture current demand- Generating content to attract prospects and increase revenue- Creating partnerships with different marketplaces to generate sales- Developing and implementing strategies to reach the target audience through various channels- Optimizing copy and landing pages for search engine optimization.- Performing ongoing keyword research including discovery and expansion of keyword opportunities.- A clear understanding and hands on experience of digital marketing channels, techniques tools including (but not limited to) PPC, Email Marketing, Affiliates Google Analytics.- Lead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication.- Participate in Researching and implementing content recommendations for organic SEO success.Qualifications- Portfolio of completed projects- Proven experience in lead generation or lead management- Familiarity with lead management software, such as RollWorks, Lead feeder and Others.- Knowledge of customer relationship management programs, including HubSpot and Salesforce- Delivered engagements in the areas of Shared Services, Technology Strategy, Digital Reinvention/ Digital Marketing (ref:updazz.com)

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