Job Description

Roles & Responsibilities :- Design and execute Digital Marketing campaigns to nurture leads, promote products/services, and drive conversions.- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.- Create engaging and compelling content for various digital channels, including website, blog, social media, and email marketing. Manage content calendar and ensure timely delivery of content.- Stay abreast of latest trends, best practices, and emerging technologies in digital marketing- Track, report, and analyse website analytics and PPC initiatives and campaigns.- Manage campaign expenses, staying on budget, estimate monthly costs and reconciling discrepancies.- Research and analyse competitor advertising links- Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.- Work with editorial and marketing teams to drive SEO in content creation and content programming.- Stay abreast of latest trends, best practices, and emerging technologies in digital marketing.Skills Required : - 2+ years of experience in Digital Marketing, with a strong portfolio of successful projects.- Excellent knowledge of Digital Marketing best practices and techniques, including On-page Off-page optimization, link building, and keyword research.- Experience with SEO tools such as Google Analytics, Google Search Console, and Ahrens.- Strong understanding of technical SEO.- Strong analytical skills and experience with tracking and reporting on SEO metrics- Excellent written and verbal communication skills.- Creative thinker with a passion for digital marketing and eagerness to learn and grow in a fast-paced environment. (ref:updazz.com)

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