Job Description

Key Responsibilities :- SEO and SEM (PPC)- Social Media Management- Content Creation & Management - Analytics & Reporting- Email MarketingKey Responsibilities : (in detail)SEO and SEM :- Optimize website and content for search engines (SEO) to improve organic search rankings.- Manage and optimize PPC campaigns (Google Ads, social media ads) to ensure maximum ROI.Social Media Management :- Manage social media accounts, including posting content, engaging with followers, and analyzing social media performance metrics.- Develop and implement social media strategies to increase brand awareness and engagement.Content Creation and Management :- Collaborate with internal teams to create landing pages.- Create, curate, and manage content across all digital channels, including social media, blogs, websites, and email newsletters.Analytics and Reporting :- Utilize various analytics tools (Google Analytics, Google search console, social media analytics, etc.) to track and analyze the performance of marketing campaigns.- Prepare detailed reports on campaign performance, insights, and future recommendations.Email Marketing :- Plan and execute email marketing campaigns to engage with the target audience.- Manage the email database, segment lists, and optimize campaigns to improve open and click-through rates.Collaboration and Communication :- Work closely with the sales team to align marketing strategies with sales goals.- Coordinate with designers, developers, and content creators to ensure cohesive marketing efforts. (ref:updazz.com)

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