Job Description

Role Summary :We are looking for a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will have at least 1 year of experience in digital marketing, with a strong preference for experience within the e-commerce industry. This role involves managing and executing digital marketing strategies to enhance our online presence, drive traffic, and increase conversions.Key Responsibilities :Digital Campaign Management :- Plan, execute, and optimize digital marketing campaigns across various channels (SEO, SEM, PPC, social media, email marketing).- Monitor and analyze campaign performance, providing insights and recommendations for improvement.Content Creation and Management :- Develop engaging and relevant content for websites, blogs, social media, and email marketing campaigns.- Collaborate with the design team to create visually appealing graphics and videos.SEO and SEM :- Implement and manage SEO strategies to improve website ranking and organic traffic.- Conduct keyword research and use SEO tools to optimize content.- Manage and optimize SEM campaigns to maximize ROI.Social Media Management :- Develop and implement social media strategies to increase brand awareness and engagement.- Manage social media accounts, create posts, and respond to customer inquiries.Analytics and Reporting :- Use analytics tools (Google Analytics, social media insights, etc.) to track and measure the effectiveness of marketing campaigns.- Prepare regular reports on campaign performance and website traffic.Email Marketing :- Create, manage, and optimize email marketing campaigns.- Segment email lists and personalize content to increase open and click-through rates.Market Research :- Stay updated with the latest trends and best practices in digital marketing and e-commerce.- Conduct market research to identify new opportunities and improve marketing strategies.Must-Have Skills :- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, etc.)- Strong understanding of SEO, SEM, PPC, and social media marketing- Excellent content creation and copywriting skills- Experience with email marketing platforms (Mailchimp, SendGrid, etc.)- Analytical mindset with the ability to interpret data and provide actionable insights- Strong project management and organizational skills- Ability to work independently and as part of a team- Excellent communication and interpersonal skillsPreferred Skills :- Experience in the e-commerce industry- Knowledge of HTML, CSS, and basic web development principles- Familiarity with marketing automation tools- Understanding of user experience (UX) and conversion rate optimization (CRO)Qualifications :- Bachelor\'s degree in Marketing, Business, or a related field- Minimum of 1 year of experience in digital marketing- Proven track record of successful digital marketing campaigns- Strong portfolio demonstrating skills and achievements in digital marketingThis role offers a fantastic opportunity to grow your career in digital marketing within a dynamic and supportive team. If you are passionate about digital marketing and eager to make a significant impact in the e-commerce industry, we encourage you to apply. (ref:updazz.com)

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