Job Description

1. Strategy Development : - Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. - Designing, building, and maintaining a company\'s social media presence. - Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).2. Content Creation : - Creating engaging and high-quality content for the company\'s website, blog, social media, and email campaigns. - Collaborating with designers to improve user experience.3. SEO and SEM : - Performing ongoing keyword research including discovery and expansion of keyword opportunities. - Implementing and managing on-site and off-site SEO strategies. - Executing paid search campaigns on platforms like Google Ads.4. Data Analysis : - Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Using data to track and measure performance and make data-driven decisions to improve marketing efforts.5. Collaboration and Communication : - Working with internal teams to create landing pages and optimize user experience. - Collaborating with agencies and other vendor partners. - Managing and improving online content, considering SEO and Google Analytics.6. Customer Relationship Management (CRM) : - Managing email and social media marketing campaigns. - Segmenting customer lists to target personalized marketing messages.7. Budget Management : - Managing the digital marketing budget and ensuring that all campaigns are delivered within budget.8. Stay Updated : - Staying abreast of industry trends and best practices in digital marketing, technology, and advertising. (ref:updazz.com)

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