Job Description

SMC Store Leader manages the total operation of their respective store and supervises the ELC Brands and
employees. He/she should be strong with KPI's, Sales , understanding the customer requirement and providing
excellent customer service. Ability to drive retail- Target vs Achievement, focus on maximizing productivity and
lead by example. Ability to manage people have peer respect and work as a strong team player. He/she must
develop strong working relationships with their retail partner store and ensure ELC and Retailer SOP's are
followed.
Key Internal Interfaces:
• Retail Sales Manager


• District Manager


• Educators


• Retail Partner


• Beauty Advisors



KPIs

1) BUSINESS AND PERFORMANCE SUPPORT
• Oversee Daily Store operations including Timely Execution of the Trade Marketing Plans.


• Report Generation- Daily/Weekly DSR, GWP Tracker, KSM Program Performance Data,


Tester Requisition, Saleable/Non-Saleable Stocks, Visual Merchandising etc.
• Create and maintain an atmosphere geared to achieving sales and profit goals


• Determine, communicate and motivate the team to reach the sales targets


• Analyze and review goal attainment and develop strategies to improve performance


• Drive retail- Target vs Achievement and focus on maximizing productivity.


• Have fair knowledge of the ELC Brands Business plan for their respective stores and have a


clear strategy to ensure store achieves their weekly/monthly sales budget

2) INVENTORY MANAGEMENT
• Good understanding of Inventory management- ABC/Hero/Mini SKU's. Review stock and


share feedback for accurate replenishment and correction.
• Analyse stock on hand availability/ stock cover basis Monthly Budgets.


• Arrange for product transfer/IST from other stores in case of stock concerns at the store


across ELC Brands.
• Communicate low on stock and out of stock products to the respective DM.



3) EDUCATION
• Coach and facilitate retail-led SMC corporate training in conjunction with Education


Team.
• Share Education Calendar with the team in advance and ensure training attendee list


is shared with the DM.
• Share Training needs with the Education Team & District Manager and follow-up.


20%
4) RETAIL PROGRAMS & TRADE MARKETING EXECUTION
• Collaborate with the DMs on Brand Incentive programs and execution at retailer


end, covering Key Shopping moments.
• Keep a track of the Samples/GWP's as part of the Trade Marketing plan across and


highlight in case of any challenges.
10%
5) RETAILER RELATIONSHIP & TEAM BUILDING
• Build Collaborative relationship with the Retailer- (Store Manager, Cluster Manager,


Generic Staff) to ensure smooth store operations.
• Maintain a cohesive and a cooperative work environment through team building and


motivation.
• Manage time, establish priorities and delegate effectively to meet goals and


Objectives.



Qualifications

Graduation in any stream

Job: Retail - Store

Primary Location: IN-KA-Bangalore

Job Type: Standard

Schedule: Full-time

Shift: Variable

Job Number: 249400