Job Description

EssenceMediacom | Media Planning Manager

Description

Mediacom, Bangalore

Overview of job
Digital media planning among the brands that are market leaders and have cult like following among its fan base.

Person should have a good understanding on the digital media and sound knowledge of the performance media \xe2\x80\x93 search, social, affiliates and all the comes with it.

3 best things about the job:

• Working on a cult brand and the global market the playfield
• Digital core to the business, but not e-business
• Evangelize Tech innovation to build efficiencies

In three months:

• Work with all constituents of digital eco-system under one single roof
• Introduce digital channels across media and get the \xe2\x80\x98optimum\xe2\x80\x99 performance media mix across existing clients

In six months:

• Learnt about effectively pitching 360 digital products to clients
• Worked with a diverse team of media buyers and planners across 360-degree media and beyond

In 12 months:

• Emerged as a coveted champion and go-to person on digital marketing solutions
• Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

Responsibilities:

• Understand client objectives, category/competitive trends for various product categories
• Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
• Understand client objectives, category/competitive trends for various product categories
• Develop and strike partnership deals with key publishers and large affiliates
• Ability to steer client review meetings on regular basis

What you will need:

• Excellent written and oral communication skills combined with outstanding presentation skills
• Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) \xe2\x80\x93 Preferred
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies \xe2\x80\x93 Preferred
• Intermediate to advanced analytical skills, specifically relating to performance data and metrics \xe2\x80\x93 Preferred
• Strong interpersonal and communication skills
• Problem-solving skills
• Abreast with the latest technology that will affect digital advertising
• Worked closely with publisher partners to elevate industry standards in-line with client needs.
• Exposure to affiliate and programmatic technologies
• People managing skills
• 5+ years of relevant experience

More about Mediacom:

Welcome innovators, initiative takers and instigators.

Founded in 1986 and established in Japan for over 10 years, we have grown to become 8,500 of the world\xe2\x80\x99s leading media communications specialists, in 125 offices, across 100 countries.

We are proud to be recognised as the Japan Media Agency of the Year in both 2017 and 2018 with a Silver Award in 2019. With clients including Adidas, Mars, SK-II, Dell, The Coca-Cola Corporation, Cartier, IKEA, Peugeot and Citroen, working at MediaCom is a gateway to working with leading global brand organisations and connecting to people across the planet.

But the real secret to our success is simple (and not really a secret). It\xe2\x80\x99s our People First, Better Results philosophy.

Our focus is on providing long term, rewarding careers and we know that when we invest in our people, we\xe2\x80\x99ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That\xe2\x80\x99s why our agencies are open environments that celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed. And its why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world.

We are super connected and our employees contribute to and shape the working environment, from promoting work-life balance and well-being to organising team events and celebrations.

Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we.

Welcome to MediaCom.

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\xe2\x80\x99s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Media Planning Bangalore, India Full-Time

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