Job Description

EssenceMediacom | Business Director

Description

About the Role

The Business Director serves as the lead of a team/pod or market, responsible for a set of Media campaigns. The role is ultimately responsible for ensuring that budget is used optimally through the lens of campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations.

The Business Director will also have oversight and responsibility for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand\'s overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media space and available media research. The role sets the tone for how the account is managed by assuring focus on key client objectives and EssenceMediacom best practice.

3 best things about the job:

• A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
• Learn & Grow is the mantra we believe will help the candidate prosper in their career-path.
• Attain strong understanding of cross channel media strategy

Measures of success -

In three months, you would have:

• Understand the category and brand objectives for the year
• Understood Essence way of working

In six months, you would have:

• Initiated & delivered at least 2 key projects
• Successfully lead media discussion with the client

In 12 months, you would have:

• Worked on Award entries
• Worked and presented a 360 media approach

Some of the things we\'d like you to do

• Provide strategic communications & planning leadership on your set of brands
• Help build effective media interventions on the back of strong Communication planning
• Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
• Be responsible for the planning team career development & progression in the team
• Develop creative ideas and disruptive communication innovations for the client, aligned with their business, customer, and brand goals.

A bit about yourself:

• Minimum 7-9 Years of experience handling traditional media planning
• Experience in handling multiple clients in top agencies is preferred
• MBA - Marketing

More About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our \xe2\x80\x9cnew power\xe2\x80\x9d where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Media Planning Bangalore, India Full-Time

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