Job Description

Essence | Business Manager

Description

Overview of job

Essence is seeking a Business Manager with 3 + years of work experience who would be responsible for the P&L of one of the key client, instrumental in identifying new content, sports & live & movie marketing streams, building new partnerships and looking at consumer focused content & film marketing solutions for brands across mediums. You should have ideally worked in a production house/television channel/digital agency/multi-channel network.

3 best things about the job: * You will be a part of a young Media specialist unit servicing some of the biggest brands in the region

• You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India
• Opportunity to work as Activation Specialist on some of the big categories and top advertisers in the region and extend your learning opportunities

In 3 months:

• Understanding of GMS cross functioning teams, & their roles and responsibilities
• Involve in Deal Evaluation and Negotiation with the respective media / channels aligned business and clients\' day to day requirements
• Updates/ cprp track / reviews as per aligned frequency with your team before the delivery
• Learn the Digital Reservation Buys planning & execution process

In 6 months:

• Handle tactical and implementation buying independently with the team, ensure delivery of KPI as aligned
• Provide integrated media buying solution for new campaigns
• Ensure timely reporting of buying KPIs / deliverables and reports
• Responsible for GMS compliance adherence on the aligned GMS process
• Deliver TV, Print, Radio & Digital Reservation buys for aligned businesses & briefs

In 12 months:

• Ensure Plan QC & process optimization right through the year with a tracker
• Become a Multi-channel / integrated media buyer champion within your team
• Ensure 100% Reviews are done with Activation Specialist lead as per aligned SOP
• Achieve 100% GMS process compliance adherence across aligned business
• Ensure your contribution to GMS tool creation/ enhancement to achieve further efficiency compared to the previous annual efficiency benchmark

Responsibilities of the role:

Following are the responsibilities of the GMS Activation Specialists and the varying degree of complexity is subject to individual job level:

• GMS Activation Specialist team is accountable for tactical Buying and implementation for a set of clients
• GMS Activation Specialist team to understands clients\' brand identity, GroupM Agency\'s deliverables and campaign KPI\'s
• Understand the campaign brief received from Agency Specialist lead, provide benchmarking / planning rates / final negotiation in line with SOP
• Coordination with other stake holders, mainly the GMS Planning team for deal closures
• Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc
• Optimize the activation plan to achieve the objectives/ KPI
• Close the optimized plan with Activation Specialist lead
• Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc
• Campaign management including performance and corrective measures, Campaign inflight optimization is compulsorily done for every single campaign
• Follow end to end GMS process for Campaign execution and Campaign management

In addition to create, implement and manage integrated campaigns:

• Work collaboratively with GMS Planning, GMS mPlan, GMS Digital AdOps and other GMS Activation Specialist Teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution
• Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures.
• Excellent vendor relationship management

What you will need:

• 3 - 4 years of Media Planning experience; experience in Buying will be an added advantage
• Proven and extensive experience in Media Buying/ Negotiation, Excellent spots placement and tracking with meticulous process
• Able to effectively defined goals through your team
• Excellent knowledge of negotiations and inflation management
• Industry Software Knowledge & usage - Yumi, IRS, TGI, MAP. Understanding of digital tools

• Demonstrate capabilities to demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.

• Good in communication & stakeholder relationship management skills
• Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable

What you can expect from Essence

Essence\'s mission is to make advertising more valuable to the world. We do this by employing the world\'s very best talent to solve some of the toughest challenges of today\'s digital marketing landscape.

It\'s important that we hire people whose values reflect those of our own: genuine, results-focused,

daring and insightful. As an Essence employee, we promise you a workplace that invests in your career,

cares for you and is fun and engaging. We believe these factors create a workplace where you can be

yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on

the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Media Planning Gurgaon, India Full-Time

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