Job Description

E-RETAIL ANALYTICS - Digital Marketing Analyst - 1 The e-Retail Digital Marketing Analyst position involves working directly with a dynamic team of eRetail business analysts based in Lyon, France, as they assist internal business partners in developing e-Retail strategies to achieve Michelin business goals. Tracks, measures, analyzes trends of the eRetail execution of Michelin tyre products on identified e-Commerce websites, with a focus on defined KPIs Understands e-Retail business requirements and how to map those requirements to specific distributor relationships contexts Extrapolates trends and patterns from data analysis and suggests improvement opportunities Compiles a comprehensive narrative of how online distributors execute Michelin tyres e-Retail while interacting with initiatives provides operational insights and recommendations Forecasts and prepares reports measuring effectiveness of programs/action plans Designs and builds reports using multiple tools (e.g., dedicated Web analytics tools, Excel, PowerPoint, Power BI) Participates to scoping meetings and presentation meetings with internal business partners Plays a leading role within the Pune e-Retail Digital Marketing Analysts team, and acts as an problem solver towards other analysts Keeps up-to-date with the newest analytics and digital/e-commerce marketing trends KEY EXPECTED ACHIEVEMENTS Data Analysis . Prioritize business and information needs with stakeholders. . Identifies relevant data sources for the perimeter . Acquires relevant data and maintain databases/data systems . Sets up data collection and manages extraction from gathered data . Interprets data, analyzes results and provides recommendations . Compiles and organizes information, data and insight analysis in the relevant templates, dashboards . Organizes the supports to be communicated and displayed in the organization through the appropriate processes to the stakeholders (ex: Business Review, Demand Review, Diagnosis for PSQ, ) . Shares and explains the results of analysis and recommendations with stakeholders and other partners . Filters and \'cleans\' data by reviewing computer reports, printouts, and performance indicators to locate and correct problems Customer/Internal Partners Focus . Follows up with customers and/or internal partners to ensure that their needs have been met. . Maintains service to customers and/or internal partners during critical periods. Work methods . Applies methods and work instructions set by the entity . Contributes to continuous improvement to enhance methods, practices and results

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