Job Description

What impact will you make?

Every day, your work will make an impact that matters, while you thrive in a dynamic culture of

inclusion, collaboration, and high performance. As the undisputed leader in professional services,

Deloitte is where you\'ll find unrivaled opportunities to succeed and realize your full potential

Deloitte is where you\'ll find unrivaled opportunities to succeed and realize your full

potential.

Join us as a Marketing Specialist and lead strategic marketing campaigns with precision and expertise. Utilise Marketo for dynamic automation, ensuring precise audience targeting and performance monitoring. Your thorough ROI tracking will drive data-driven decisions, maximising our impact and ROI. Elevate our marketing game and make a significant difference. Apply now and be a pivotal force in our success.

Key Responsibilities:

• Develop and execute lead nurture campaigns using Marketo.

• Provide solutions for complex customer journeys in consultation calls.

• Conduct Peer and Self QA of campaign assets within campaign timelines.

• Adhere to internal campaign management processes and SLAs.

• Research and implement solutions to optimise campaigns.

• Build and analyse reports to track campaign performance.

• Troubleshoot issues impacting campaign performance and metrics.

• Conduct A/B testing, monitor campaign performance, and lead optimisation efforts.

• Share best practices and insights through periodic "Best Practice Sharing" sessions.

• Communicate campaign status to stakeholders and coordinate with upstream teams to eliminate blockers.

• Manage campaign planning, marketing programmes, and design campaigns.

• Set up email templates and ensure deliverability and execution.

• Manage recipient data, and filtering conditions, and apply standard exclusions for segmentation.

• Configure approval cycles, proof validation, and execute campaign workflows.

• Create personalised email content and manage subscriptions and targeting.

• Test and optimise forms and form handlers.

• Perform post-campaign analytics and reporting, measuring campaign results.

• Collaborate with marketing and business leadership to understand objectives and lead customer journey discussions for a superior digital experience.

Requirement: We are looking for you\xe2\x80\xa6apply if you\xe2\x80\xa6

Technical and Functional Skills:

• Bachelor\'s/Master\'s Degree with 6-8+ years of experience in Marketing Automation platforms (e.g., Marketo, Pardot, Oracle Eloqua) including segmentation and complex automation rules.

• Expertise in B2B Marketing Analytics and proficiency in HTML, CSS, and JavaScript.

• Exposure to RDBMS/SQL/Web-Services and Tableau experience is a plus.

• Proficient in creating advanced campaigns, A/B testing, multi-channel & cross-channel campaigns, and event-triggered recurring campaigns.

• Marketo Certified Expert preferred.

• Strong understanding of CRM tools, campaign metrics, and email campaign best practices.

• Excellent communication, presentation, and documentation skills.

• Proven ability to manage deadlines and priorities effectively.

Leadership Responsibilities:

• Empower team members to meet revenue targets through collaboration and strategic consultation.

• Deliver revenue targets through the development, management, and optimisation of Marketo programs, assets, and workflows.

• Consult stakeholders on audience strategy, message and content alignment, segmentation, privacy, and data governance.

• Ensure flawless execution of marketing programmes, optimising the lead generation engine.

• Establish and maintain a comprehensive ROI tracker for all marketing events, providing insights and analysis to guide future event strategies and resource allocation.

If you\'re a goal-oriented marketing professional with a knack for data-driven decisions and a passion for marketing automation, we want you on our team. Join us now and make a significant impact on our organisation\'s success.

Your role as a leader

At Deloitte India, we believe in the importance of leadership at all levels. We expect our people to

embrace and live our purpose by challenging themselves to identify issues that are most important

for our clients, our people, and society, and make an impact that matters.

In addition to living our purpose, Executive across our organization:

• Builds own understanding of our purpose and values; explores opportunities for impact
• Demonstrates strong commitment to personal learning and development, acts as a brand
• ambassador to help attract top talent
• Understands expectations and demonstrates personal accountability for keeping
• performance on the track
• Actively focuses on developing effective communication and relationship-building skills
• Understands how their daily work contributes to the priorities of the team and the business

How you\'ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their

career to identify and use their strengths to do their best work every day. From entry-level

employees to senior leaders, we believe there\'s always room to learn. We offer opportunities to

help build world-class skills in addition to hands-on experience in the global, fast-changing

business world. From on-the-job learning experiences to formal development programs at Deloitte

University, our professionals have a variety of opportunities to continue to grow throughout their

career. Explore Deloitte University, The Leadership Center.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer

employees a broad range of benefits. Learn more about what working at Deloitte can mean for

you.

Our purpose

Deloitte is led by a purpose: To make an impact that matters.

Every day, Deloitte people are making a real impact in the places they live and work. We pride

ourselves on doing not only what is good for clients, but also what is good for our people and the

communities in which we live and work-always striving to be an organization that is held up as a

role model of quality, integrity, and positive change. Learn more about Deloitte\'s impact on the

world

Deloitte