Job Description

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Experience.com - We make every experience matter more.

Job Title: Email Marketing Manager

Team: Product

Location: Chennai / Remote


Employment Type: Full Time

Job Summary:


The Email Marketing Manager is responsible for the development and execution of email marketing campaigns targeting individual customers. The ideal candidate will possess a comprehensive understanding of email marketing best practices and proven experience with email marketing automation platforms.

Responsibilities:

• Formulate and implement the email marketing strategy.
• Segment the email list to target specific professional groups effectively.
• Design and optimize email campaigns for engagement optimization and conversion maximization.
• Analyze campaign performance metrics and make necessary strategic adjustments.
• Monitor and enhance email deliverability rates.
• Ensure compliance with email marketing laws and regulations, such as CAN-SPAM and GDPR.
• Oversee sender reputation management and monitor blacklists.
• Collaborate with cross-functional teams to align email marketing campaigns with the overall marketing strategy.
• Implement and maintain DKIM, SPF, and DMARC records for domain authentication.
• Stay abreast of the latest email marketing trends and best practices.

Required Qualifications & Skills:

• 5+ years of experience in email marketing in a SaaS environment (Preferable).
• Demonstrated expertise in email marketing, preferably in a B2C environment.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, and Marketo.
• Strong analytical skills for tracking and measuring campaign performance.
• Expertise in email deliverability and anti-spam measures.
• Familiarity with email authentication protocols and tools.
• Comprehensive understanding of ISP and email client filtering mechanisms.
• Strong understanding of email marketing best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Creative and strategic mindset.

About Us


We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.


Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.


Indian Registered name: Buyers Road India Private Limited


URL: www.experience.com