Job Description

Job Title : Email Marketing Specialist
Company : Bringle Tech Private Ltd.
Location : SCO 11, New Sunny Enclave, Sector 125, Kharar
Salary : ?15,000 - ?20,000 per month
Shift Timing : Day shift

Job Summary :

As an Email Marketing Specialist at Bringle Tech Private Ltd., you will be responsible for planning and executing email marketing campaigns that drive engagement, lead generation, and customer retention. Your role will involve managing email lists, creating content, tracking campaign performance, and ensuring the company's email communication aligns with the overall marketing strategy.

Key Responsibilities :

• Email Campaign Creation : Design and implement email marketing campaigns that promote products, services, or events, ensuring brand consistency and personalization.
• Content Development : Collaborate with the content and design teams to develop engaging email templates, subject lines, and copy that attract and retain customers.
• List Management : Manage and segment email lists to ensure messages are reaching the right audience at the right time.
• Automation : Set up email automation workflows for lead nurturing, customer onboarding, and promotional campaigns.
• A/B Testing : Conduct A/B tests to optimize email content, subject lines, and send times for better open and click-through rates.
• Analytics & Reporting : Monitor and analyze the performance of email campaigns, including open rates, click-through rates, conversions, and unsubscribes, providing actionable insights to improve future campaigns.
• Compliance : Ensure that all email campaigns comply with applicable laws and regulations, such as anti-spam laws (e.g., CAN-SPAM, GDPR).
• Collaboration : Work closely with the marketing, sales, and product teams to ensure email marketing aligns with broader company goals and marketing initiatives.

Skills & Qualifications :

• Education : Bachelor's degree in Marketing, Communications, Business, or a related field.
• Technical Proficiency :
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue).
• Basic knowledge of HTML/CSS for email template customization.
• Experience with CRM systems and marketing automation tools.
• Data-Driven Approach : Strong analytical skills with the ability to interpret campaign data and derive insights to optimize performance.
• Content Skills : Good writing skills to craft compelling email content that drives user engagement.
• Attention to Detail : High level of precision in managing email lists, testing campaigns, and ensuring emails are free of errors.
• Time Management : Ability to manage multiple email campaigns simultaneously and meet deadlines.
• Communication : Excellent communication skills to coordinate with internal teams and ensure consistency in messaging.

Preferred Qualifications :

• Prior experience in an email marketing role.
• Knowledge of advanced email marketing strategies like segmentation, personalization, and lifecycle marketing.
• Familiarity with GDPR and email marketing best practices.
• Experience with marketing analytics tools like Google Analytics.

Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Schedule:

• Day shift

Work Location: In person