Job Description

:

We are looking for a skilled and results-driven Email Marketing Specialist to develop and execute our outbound email marketing strategies, drive customer engagement, and enhance lead generation. The ideal candidate will have a strong understanding of segmentation, campaign management, and CRM systems.

Responsibilities:

Plan, create, and execute outbound email marketing campaigns targeting segmented audiences.

Collaborate with the marketing and sales teams to align email strategies with business goals.

Utilize CRM tools (e.g., HubSpot,, Go High Level) to manage customer data, automate workflows, and track performance.

Segment audiences based on demographics, behavior, and other criteria for personalized email outreach.

Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) and optimize for better ROI.

Write compelling email copy and subject lines that drive engagement.

Ensure compliance with CAN-SPAM and GDPR email regulations.

A/B test email templates, subject lines, and content to identify the best-performing strategies.

Regularly clean and maintain the email list to ensure high deliverability.

Report on campaign performance and provide actionable insights for improvement.

Requirements:

Proven experience (2+ years) in outbound email marketing and audience segmentation.

Hands-on experience with CRM platforms (e.g., HubSpot, Salesforce, or similar).

Proficiency in email marketing tools (e.g., Mailchimp, ActiveCampaign or Similar).

Strong understanding of email metrics, analytics, and reporting tools.

Excellent copywriting and editing skills for crafting engaging email content.

Familiarity with email compliance regulations (e.g., CAN-SPAM, GDPR).

Strong analytical skills and attention to detail.

Ability to work collaboratively across teams and meet tight deadlines.

Preferred Skills:

Experience with automation workflows and trigger-based emails.

Knowledge of HTML/CSS for email templates.

Certification in email marketing or digital marketing (e.g., HubSpot Email Marketing).

Job Type: Full-time

Pay: ?15,000.00 - ?40,000.00 per month

Benefits:

• Health insurance

Schedule:

• Monday to Friday
• Night shift

Experience:

• Email marketing: 2 years (Required)
• HubSpot: 2 years (Required)