: Email Marketing Specialist
Position Overview: We are seeking a dynamic and results-driven Email Marketing Specialist to join our marketing team. This individual will be responsible for planning, creating, and executing email marketing campaigns that drive engagement, increase brand awareness, and generate conversions. The ideal candidate will possess strong communication skills, a keen eye for detail, and the ability to analyze email performance metrics to optimize campaigns.
Key Responsibilities:
Email Campaign Management:
Plan, create, and manage email marketing campaigns from concept to execution.
Segment email lists to target specific customer demographics and increase engagement.
Develop and maintain a calendar for regular email campaigns, including promotional, transactional, and informational emails.
Content Creation:
Write compelling subject lines, copy, and call-to-action (CTA) content to drive customer engagement.
Design visually appealing email templates using email marketing tools (e.g., Mailchimp, Constant Contact, Klaviyo).
Ensure all content aligns with the brand's voice, tone, and objectives.
Optimization & Testing:
Conduct A/B tests to improve email performance (e.g., subject lines, design, CTA buttons).
Monitor and optimize open rates, click-through rates (CTR), conversion rates, and other key performance indicators (KPIs).
Implement responsive design practices to ensure emails are mobile-friendly.
Data Analysis & Reporting:
Analyze campaign performance data to understand customer behavior and campaign effectiveness.
Provide regular performance reports and insights to optimize future campaigns.
Use data-driven insights to continuously improve content and segmentation strategies.
Compliance & Deliverability:
Ensure all email campaigns comply with email marketing laws and regulations.
Maintain and improve email deliverability and sender reputation.
Collaboration:
Work closely with the creative, design, product, and sales teams to align email content with overall marketing goals.
Coordinate with customer service teams to address any issues related to email marketing.
Qualifications:
Proven experience in email marketing, with a track record of successful campaigns.
Strong understanding of email marketing platforms and tools.
Excellent copywriting and editing skills, with the ability to tailor messages for different audiences.
Familiarity with HTML/CSS for basic email template customization.
Experience with A/B testing and performance analysis.
Strong analytical skills, with the ability to interpret data and optimize campaigns.
Understanding of email deliverability best practices and compliance regulations.
Creative and detail-oriented, with the ability to adapt quickly to changing trends.
Strong communication skills, both written and verbal.
• 5 Days Working
• Rotational Shift
• On-Site [Sector 49, Gurugram]
Job Types: Full-time, Permanent
Pay: ?20,000.00 - ?35,000.00 per month
Benefits:
• Health insurance
• Provident Fund
Schedule:
• Monday to Friday
Ability to commute/relocate:
• Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Required)
Education:
• Bachelor's (Preferred)
Experience:
• Email marketing: 1 year (Preferred)
Language:
• English (Required)
Work Location: In person
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