Job Description

As a Cold Email Marketing Expert, you will be responsible for developing and executing

effective cold email campaigns to generate leads, build relationships, and drive conversions.

You will work closely with our sales and marketing teams to identify target audiences, craft

compelling email content, and analyze campaign performance.

Key Responsibilities:

Campaign Development:

? Develop and execute cold email marketing strategies to meet business objectives.

? Identify target audiences and segment email lists for personalised campaigns.

? Conduct market research to understand customer needs and preferences.

Content Creation:

? Write compelling and personalised cold email copy that captures attention and drives

engagement.

? Create email templates and sequences tailored to different stages of the sales

funnel.

? Ensure all email content adheres to brand guidelines and messaging.

Automation & Tools:

? Utilize email marketing tools and CRM systems to automate and manage cold email

campaigns.

? Monitor and optimize email deliverability and open rates.

? Implement A/B testing to continuously improve email performance.

Analysis & Reporting:

? Track and analyze key email marketing metrics, including open rates, click-through

rates, and conversion rates.

? Generate regular reports to assess the effectiveness of email campaigns.

? Provide insights and recommendations for improving email marketing strategies.

Collaboration:

? Work closely with sales and marketing teams to align email campaigns with overall

marketing goals.

? Collaborate with the design team to create visually appealing email templates.

? Coordinate with other departments to ensure cohesive messaging across all

channels.

Requirements:

? Proven experience in cold email marketing, lead generation, or a related field.

? Strong understanding of email marketing best practices and strategies.

? Excellent writing and editing skills with a focus on persuasive and engaging content.

? Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Outreach.io).

? Familiarity with CRM systems and marketing automation tools.

? Analytical mindset with the ability to interpret data and make data-driven decisions.

? Strong organisational skills and attention to detail.

? Ability to work independently and as part of a team.

Preferred Qualifications:

? Experience in Digital Marketing.

? Knowledge of GDPR and CAN-SPAM regulations.

? Familiarity with SEO and content marketing strategies.

? Certifications in email marketing or digital marketing.

Benefits:

? Competitive salary and performance-based bonuses.

? Flexible work hours and remote work options.

? Professional development opportunities.

? Collaborative and supportive work environment.

? Health, dental, and vision insurance.

How to Apply:

Please send your resume, a cover letter, and examples of successful cold email campaigns

you have created to career@nflowtech.com. We look forward to hearing from you!

Job Type: Full-time

Pay: ?10,706.46 - ?40,303.55 per month

Benefits:

• Leave encashment
• Paid sick time

Schedule:

• Monday to Friday

Supplemental pay types:

• Overtime pay

Education:

• Bachelor's (Preferred)

Experience:

• Email marketing: 1 year (Required)
• Digital marketing: 1 year (Required)

Work Location: In person