Job Description

Key Responsibilities

• Develop and Execute Campaigns : Create and manage email marketing campaigns aimed at increasing customer engagement and retention.
• Content Creation : Write compelling email copy that resonates with our target audience and aligns with brand guidelines.
• Audience Segmentation : Segment email lists based on customer demographics, behaviors, and preferences to ensure personalized communication.
• Performance Analysis : Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) to optimize future campaigns.
• Compliance Management : Ensure all email communications comply with relevant regulations (e.g., GDPR, CAN-SPAM).
• Collaboration : Work closely with cross-functional teams including design, content, and analytics to align email strategies with broader marketing goals.
• Market Research : Conduct research to understand customer needs and preferences in the personal finance space.

Required Skills and Qualifications

• Education : Bachelor's degree in Marketing, Communications, or a related field.
• Experience : Minimum of 1 year of experience in email marketing or a related role.
• Technical Skills : Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and familiarity with HTML/CSS for template customization.
• Analytical Skills : Strong ability to analyze data and derive actionable insights to improve campaign effectiveness.
• Communication Skills : Excellent written communication skills with attention to detail.
• Creativity : Ability to craft engaging content and innovative email designs.

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Experience:

• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Work Location: In person