Job Description

Roles & Responsibilities at CMRU

- Understand the vision, audience, and message of CMR University, and implement a content strategy that furthers these goals.

- Build relationships and manage meetings with key stakeholders to collect information for all forms of marketing collateral.

- Review digital analytics and perform competitor analysis in order to develop a well-outlined website and social media content strategy, to improve brand recognition and followers across web / social platforms.

- Develop and implement the editorial content calendar for the CMR University blog and social media channels.

- Plan digital content creation including articles, blogs, podcasts and videos for the CMR University website and newsletters (based on student / faculty research, activities and events across CMR University).

- Source articles for the blog, PR / media coverage, write/rewrite as required.

- Set up and conduct interviews with CMRU stakeholders including faculty, students, and staff, around research, activities and events, to create content on their behalf.

- Be involved with other aspects of the editorial process such as overseeing the production of faculty video interviews for the website, copy editing, fact-finding, and research.

- Edit content across all digital and print media marketing distribution channels.

- Ensure SEO optimization for digital channels such as the website and blog.

- Oversee the updates and management of the CMR University website.

- Oversee the updates and management of the CMR University blog.

- Oversee the updates and management of the CMR University social media channels.

- Oversee the creation of all print and digital marketing collateral ensuring brand playbook compliance.

- Assist in social media marketing to further develop CMR University\'s online presence via social media channels such as Facebook, Instagram, LinkedIn, Twitter, YouTube etc.

Experience:

- Proven 3-5 years relevant work experience

Essential Qualification:

- Bachelor\'s Degree in Journalism, English, Communication or related field and 5 years of relevant work experience OR

- Master\'s Degree in Journalism, English, Communication or related field and 3 years of relevant work experience

- Understanding of SEO preferred

- Excellent oral and written communication skills.

- Excellent critical thinking, interpersonal, communication, time-management, organizational and problem solving skills.

- Exceptional attention to detail.

- Ability to work in a team or individually as and when required.

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