Job Description

Why this job mattersThe Content & Campaign Professional supports content and campaign activities and marketing initiatives targeting increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.What you\'ll be doing1. Supports in executing BT Group\'s content and campaign strategy, supporting the achievement of BT Group\'s commercial and marketing objectives.
2. Supports the implementation of content programs that delivers measurable value to BT Group\'s digital profile and search engine optimisation (SEO) as well as web traffic.
3. Participates in activities that contribute to BT Group\'s brand positioning for external communications as part of the content strategy and plan.
4. Collates information and data for analysis purposes to help campaign teams make strategic, data-driven recommendations aimed at improving results and increasing client retention.
5. Supports the use of multi-channel automation and customer relationship tools in email strategy and execution, enabling engaging content strategy and campaign execution.
6. Supports with analytics activities across BT Group developing visible and measurable conversion funnels, identifying patterns that demonstrate content and campaign outcomes and adjusting from campaigns with poor performing return on investment (ROI).
7. Undertakes content production operations delivering assets that support BT Group\'s content and campaign strategy.
8. Supports in the implementation of ways to improve working processes within content and campaign management.The skills you\'ll needAgency ManagementCustomer LifecycleMarketing StrategyStakeholder ManagementBudgetingCampaign DevelopmentCampaigningKPI/Metric MonitoringBrand StrategyDigital MarketingCampaign OptimisationCustomer SegmentationProject/Programme ManagementAccount Based MarketingDecision MakingGrowth MindsetInclusive LeadershipOur leadership standardsLooking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.About usBT is part of BT Group, along with EE, Openreach, and Plusnet.Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.We value diversity and celebrate difference. \'We embed diversity and inclusion into everything that we do. It\'s fundamental to our purpose: we connect for good.\'We all stick to the same values: Personal, Simple, and Brilliant. From day one, you\'ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won\'t be alone: we\'ll be there with help and support, learning and development.This is your chance to make a real difference to the world: to be part of the digital transformation of countless lives and businesses. Grab it.A FEW POINTS TO NOTE:Although these roles are listed as full-time, if you\'re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.DON\'T MEET EVERY SINGLE REQUIREMENT?Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We\'re committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you\'re excited about this role but your past experience doesn\'t align perfectly with every requirement on the , please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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