Job Description

Position : Education Counselor (with Online Marketing Expertise)
Location : [Specify location, e.g., Chandigarh, Remote]
Employment Type : Full-time/Part-time

Job Overview :
We are looking for a motivated Education Counselor with a strong background in online marketing to join our team. This role is pivotal in guiding prospective students towards suitable academic programs while leveraging digital marketing strategies to reach and engage a wider audience. The ideal candidate will possess excellent interpersonal skills, a deep understanding of the education sector, and expertise in online marketing to drive student enrollment effectively.

Key Responsibilities :

• Student Counseling :
• Provide guidance to prospective students regarding various programs, courses, and career paths.
• Understand and assess student needs and goals to recommend appropriate courses or training.
• Manage queries from students, parents, and guardians regarding admissions, course details, and career prospects.
• Enrollment & Follow-Up :
• Drive student enrollment by maintaining ongoing communication with leads and potential students.
• Manage CRM software to track inquiries, follow-ups, and conversions.
• Provide after-enrollment support to ensure a smooth transition for students.
• Online Marketing and Outreach :
• Develop and execute online marketing campaigns to attract and engage prospective students across digital platforms (e.g., social media, email, content marketing).
• Use SEO, Google Ads, and social media strategies to improve visibility and reach.
• Manage and update website and social media channels with engaging, student-focused content.
• Content Development :
• Collaborate with the marketing team to create educational content, including articles, blogs, and videos that resonate with prospective students.
• Create content for promotional materials, email campaigns, and online ads to drive lead generation.
• Analytics & Reporting :
• Track and analyze metrics to evaluate the effectiveness of marketing campaigns and counseling outcomes.
• Prepare reports on lead generation, conversion rates, and student engagement for management review.
• Collaboration & Teamwork :
• Work closely with the academic and marketing teams to align counseling efforts with promotional activities.
• Provide feedback and insights on market trends and student preferences to improve services.

Key Qualifications :

• Bachelor's degree in Marketing, Education, Counseling, or a related field.
• 1+ years of experience in education counseling or online marketing.
• Strong knowledge of digital marketing tools (e.g., Google Analytics, SEO, PPC, social media).
• Excellent communication, presentation, and interpersonal skills.
• Ability to understand student needs and guide them to suitable educational programs.
• Familiarity with CRM systems and lead management processes.

Additional Skills :

• Customer-focused with a passion for helping students succeed.
• Ability to work in a fast-paced environment with a strong sense of initiative.
• Proven track record of achieving enrollment targets or marketing KPIs is a plus.

Why Join Us?

This is an exciting opportunity for someone passionate about education and skilled in digital marketing. We offer a collaborative work environment, professional growth opportunities, and the chance to make a meaningful impact on students' lives.

4o

Job Types: Full-time, Permanent

Pay: ?13,492.29 - ?18,739.71 per month

Benefits:

• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Overtime pay
• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person