Introduction
At IBM, work is more than a job - it\'s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you\'ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world\'s most challenging problems? If so, lets talk.

Your Role and Responsibilities
The Education Communications and Marketing Professional is a member of the Global Marketing and Communications and Corporate Social Responsibility discipline responsible for protecting and enhancing IBM\xe2\x80\x99s brand across the world. This individual plays a key role in advancing initiatives that complement both product and corporate reputation agendas by amplifying the company\'s progress and innovation on education and skills. They engage audiences across private and public sectors, business partners, influencers, alumni and the public at large. They develop communications narratives, marketing plans and strategies, with a strong focus on storytelling, that promote IBM\xe2\x80\x99s leadership on education and skills. This professional will use a variety of analytics, influencer and social listening tools to target stories and content to reach the right audiences in the right ways.
Responsibilities

• Develop relationships with key members of the media.
• Create and maintain a pipeline of compelling story ideas; translating technical and business innovations into clear, compelling narratives.
• Prepare and media train spokespeople.
• Able to build cross-disciplinary networks to contribute detailed content and expertise as needed for effective communications.
• Establish deep understanding of IBM\xe2\x80\x99s strategies and priorities on education and skills.
• Implement and contribute to communications strategies for the company in the education arena.
• Execute marketing strategies that create meaningful relationships with our audiences
• Collaborate with the larger marketing and communications team to drive cross-business campaigns and programs

Required Technical and Professional Expertise

• 7+ years of proven experience developing and delivering media relations and/or marketing programs in a corporate or agency setting
• Superb writing style
• English fluency
• Proven experience in communications and marketing for a multinational company and media relations expertise in the area
• Thorough understanding of the latest communications and marketing trends, social media platforms, and rich storytelling techniques
• Growth mindset, with creative problem-solving skills and a positive attitude
• Strong organizational and time management skills

Preferred Technical and Professional Expertise

• Expertise on developing global and multi-country strategies
• Experience driving media engagement via social media platforms a plus.
• Agency experience
• Prior experience with education programs
• Previous experience with executive stakeholder management, driving business objectives
• Bilingual

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world\'s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you\xe2\x80\x99ll be able to learn and develop yourself and your career, you\xe2\x80\x99ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. Are you ready to be an IBMer?
About IBMIBM\xe2\x80\x99s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we\xe2\x80\x99re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it\xe2\x80\x99s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.