Job Description

E-Commerce Marketing Executive BTM, Bengaluru with Min. 3 years of experience.

An ecommerce Marketing Executive requires a blend of creativity, analytical skills, and technical expertise to effectively drive digital marketing strategies and initiatives that drive traffic, engage customers, and generate sales on eCommerce platforms.

• Digital Marketing Strategy : Develop and implement comprehensive digital marketing strategies specifically tailored for ecommerce platforms. This includes defining target audiences, selecting appropriate digital channels, and setting performance goals.
• Content Creation and Management : Create compelling and engaging content for ecommerce platforms, including product descriptions, blog posts, email campaigns, and social media posts. Ensure that all content is optimized for search engines and aligned with brand guidelines.
• Paid Advertising Campaigns : Plan, execute, and optimize paid advertising campaigns across various digital channels, including PPC (Pay-Per-Click), display advertising, and social media advertising. Monitor campaign performance and adjust strategies to maximize ROI.
• SEO (Search Engine Optimization) : Implement SEO best practices to improve the visibility and ranking of ecommerce platforms in search engine results pages (SERPs). Conduct keyword research, optimize on-page content, and build backlinks to drive organic traffic.
• Email Marketing : Develop and execute email marketing campaigns to nurture leads, drive sales, and promote new products or offers. Segment email lists based on customer behavior and preferences to deliver personalized content and maximize engagement.
• Social Media Management : Manage ecommerce brand's presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Create and schedule posts, engage with followers, and monitor social media trends to identify opportunities for engagement.
• Conversion Rate Optimization (CRO) : Analyze user behavior and website performance data to identify opportunities for improving conversion rates. Implement A/B testing, optimize landing pages, and streamline the checkout process to maximize sales and revenue.
• Analytics and Reporting : Track and analyze key performance metrics related to ecommerce marketing initiatives, including website traffic, conversion rates, customer acquisition costs, and lifetime value. Generate regular reports to evaluate performance and make data-driven decisions.
• Market Research and Competitive Analysis : Stay informed about industry trends, consumer preferences, and competitor activities in the ecommerce space. Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
• Collaboration and Coordination : Collaborate with cross-functional teams, including product management, sales, and IT, to align ecommerce marketing strategies with overall business objectives. Coordinate with external agencies and vendors as needed to execute marketing initiatives.
• Customer Relationship Management (CRM) : Utilize CRM systems to manage customer data, segment audiences, and personalize marketing communications. Implement strategies to retain existing customers, re-engage lapsed customers, and drive repeat purchases.
• Budget Management : Manage budgets for ecommerce marketing initiatives, including advertising spend, agency fees, and technology investments. Monitor expenses and allocate resources effectively to achieve marketing goals within budgetary constraints.

Job Type: Full-time

Pay: From ?540,000.00 per year

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus

Experience:

• E-commerce: 3 years (Required)
• total work: 5 years (Required)

Work Location: In person