Job Description

An Ecommerce Manager in a retail store chain is responsible for managing and optimizing the online sales platform. This role involves overseeing online operations, developing strategies to increase sales, and ensuring a seamless online shopping experience for customers. Below is a detailed job description for an Ecommerce Manager in a retail store chain:

### Job Title:

Ecommerce Manager - Retail Store Chain

### Reports to:

Director of Ecommerce / Chief Marketing Officer (CMO)

### Job Overview:

The Ecommerce Manager is responsible for managing and optimizing the online presence of the retail store chain. This includes overseeing the online sales platform, developing and implementing digital marketing strategies, managing the ecommerce team, and ensuring a seamless and engaging online shopping experience for customers.

### Key Responsibilities:

1. Ecommerce Strategy:

- Develop and implement ecommerce strategies to drive online sales and meet revenue targets.

- Analyze market trends and competitor activities to identify opportunities for growth.

- Set and monitor key performance indicators (KPIs) to measure success.

2. Website Management:

- Oversee the day-to-day operations of the online store, including site maintenance, product listings, and content updates.

- Ensure the website is user-friendly, visually appealing, and optimized for search engines (SEO).

- Work with web developers to implement new features and functionalities.

3. Digital Marketing:

- Develop and execute digital marketing campaigns, including email marketing, social media, and paid advertising.

- Optimize marketing efforts to increase traffic, engagement, and conversions.

- Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.

4. Product Management:

- Manage online product assortment, pricing, and promotions.

- Ensure accurate and up-to-date product information and images.

- Collaborate with the merchandising team to plan and execute product launches and seasonal campaigns.

5. Customer Experience:

- Ensure a seamless and engaging online shopping experience for customers.

- Implement and manage customer service processes for online inquiries, orders, and returns.

- Monitor customer feedback and reviews to identify areas for improvement.

6. Analytics and Reporting:

- Track and analyze website performance, sales data, and customer behavior.

- Prepare regular reports on ecommerce performance, identifying trends and areas for improvement.

- Use data-driven insights to inform decision-making and strategy development.

7. Team Management:

- Lead and manage the ecommerce team, including hiring, training, and performance management.

- Foster a collaborative and innovative team environment.

- Provide guidance and support to team members to achieve goals.

8. Technology and Tools:

- Stay up-to-date with ecommerce technologies and tools.

- Evaluate and implement ecommerce platforms, software, and tools to enhance performance.

- Ensure integration with other systems, such as inventory management and CRM.

9. Compliance and Security:

- Ensure compliance with all applicable laws and regulations related to ecommerce.

- Implement and maintain security measures to protect customer data and prevent fraud.

- Conduct regular audits and risk assessments.

### Qualifications:

- Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field.

- Proven experience as an Ecommerce Manager or in a similar role in the retail industry.

- Strong understanding of ecommerce platforms, digital marketing, and web analytics.

- Proficiency in ecommerce software and tools (e.g., Shopify, Magento, Google Analytics).

- Excellent communication and leadership skills.

- Strong analytical and problem-solving abilities.

- Ability to manage multiple projects and priorities simultaneously.

- Familiarity with SEO, SEM, and other digital marketing strategies.

### Key Competencies:

- Leadership

- Strategic Thinking

- Problem-Solving

- Analytical Skills

- Team Management

- Digital Marketing Acumen

- Customer Focus

- Attention to Detail

This job description can be customized to fit the specific needs and context of your retail store chain.

Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Schedule:

• Day shift

Work Location: In person